Search Engine Optimization Professional

Profile

Description

The SEO Professional is responsible for improving Humana's organic search visibility as part of a search marketing team. The ideal candidate is organized and has the capacity to manage multiple projects simultaneously. The SEO consultant must have a proven track record of creating original, strategic search roadmaps, communicating value across multiple teams, working with development to implement changes and delivering updates / results to an executive audience. This position requires expert knowledge of SEO tools and processes as well as the ability to effectively communicate and teach search marketing concepts to marketing team members, cross functional teams, and business stakeholders.

Responsibilities


Develop advanced SEO strategy, including harnessing the insights of SEM, to meet immediate and long term company goals.
Exhibit a mastery of technical SEO topics surrounding crawling, indexation, and ranking signals, both on and off site.
Analyze site authority, determine appropriate tactics to improve/enhance site authority that follow SEO best practices.
Identify technical SEO problems, utilize proper tools for research and discovery, and be able to provide recommendations and solutions.
Develop and implement effective local search tactics for Humana's locally based business units.
Gather and analyze competitor intelligence.
Analyze and monitor site and page performance, extract insights, identify relevant trends and provide well-developed, proactive recommendations to exceed overall business search marketing goals and objectives.
Provide on-page optimization including keyword generation, page titles and Meta descriptions.
Make content recommendations that align with customers and desired customer experiences that assist in reaching the search addressable audience across the Learn, Shop and Choose search activities.
Communicate SEO strategies and goals and collaborate with internal teams, including designers, content strategists and writers, and product owners.
Create and deliver training on SEO concepts and tools.
Support development of new as well as refinement of existing SEO processes.
Drive implementation of emerging and advanced SEO tactics.


Required Qualifications


Bachelor's Degree in Marketing, Communication, Business or Computer Science/Information Technology
Minimum of 4 years enterprise-level SEO experience
Demonstrate knowledge of search engine algorithms and experience using industry tools
Demonstrate a thorough understanding of business, marketing strategy, digital marketing, media marketing
Strong, demonstrated project management skills
Strong, demonstrated skills measuring marketing campaigns and developing insights from analysis
Strong, demonstrated strategic skills and consulting skills
Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects
Excellent communication skills, written and verbal; able to communicate at all levels of an organization
Must be passionate about contributing to an organization focused on continuously improving consumer experiences


Preferred Qualifications


Recent experience with local search particularly Google My Business
Experience working in the health insurance industry


Additional Information

Scheduled Weekly Hours

40

Company info

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