Manager of Marketing Analytics

Profile

About Brightcove
Brightcove is a team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping people connect, share experiences, and view the world. Bottom line: video has the power to inform, inspire, challenge, amuse, and connect. And we’re here for it.
As the industry leader in this space, we empower our customers to deliver top-notch video experiences to audiences on every screen. Our customers are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and passions and we have built a culture that values individual empowerment, excellence and collaboration.
Position Overview
Brightcove is looking for a motivated and experienced Manager, Marketing Analytics to own reporting and drive growth for the marketing team. The Manager, Marketing Analytics will be a key component of the Demand Generation team at Brightcove, providing analysis across marketing campaigns, pipeline, and attribution to improve marketing initiatives and programs. The ideal candidate will have experience working cross-functionally and providing analysis and presenting to executive leadership.
Job Responsibilities
Utilize data from various marketing sources, including the marketing automation platform, Google Analytics, Salesforce.com to analyze marketing programs and campaigns
Provide recommendations to marketing teams, including campaign managers, field marketing, and product marketing to improve marketing campaigns and programs
Create dashboards in SFDC and Tableau as necessary
Create a marketing attribution model and present key findings on a quarterly basis
Analyze pipeline on a weekly basis to understand patterns and trends, and present those at an executive level
Work cross-functionally with groups like Sales Operations, Sales, and Customer Success to find data trends and present them
Proactively find trends and opportunities in data
Define marketing KPIs and build dashboards to support the metrics
Qualifications/Experience
5 years of experience as an analyst working specifically with B2B marketing data
Experience presenting data and communicating to exec level
Understanding of pipeline and providing recommendations of pipeline trends
Experience with Tableau, Salesforce.com, Google Analytics and exposure to other marketing platforms including Eloqua, 6sense, Drift, etc.
Expert knowledge of SQL and Excel
Strong familiarity with marketing data, attribution and ROI models
Strong understanding of digital marketing channels
Experiencing managing and mentoring a team
BS/BA in Mathematics, Statistics, Business, Economics, or a related field
Location: US-Remote
If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove! If this role sounds like something that is exciting to you please don't hesitate to apply, even if you don't meet all of our qualifications. We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Send us your resume if you are interested and want to learn more

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