Digital Marketing Coordinator

Profile

Digital Marketing Coordinator
The candidate will help develop and maintain targeted marketing lists for key communications or events. Design compelling visual communications for external market such as client alerts, invitations, sponsorship ads, bio templates, client meeting maps. Handle digital design requests for alerts, invitations, newsletters, announcements, client alerts and registration forms utilizing Tikit. Create custom email marketing templates or other HTML customizations requested by the team. Develop email marketing strategies to ensure messaging is consistent with firm’s brand and marketing objectives; distributing email campaigns; test email deliverability; measure and report on email campaigns. Assist users troubleshoot campaigns, reporting, and liaise with our London Digital team when necessary to resolve problems. Handle website edit requests using (CMS) to make updates to practice area descriptions, job postings, news, microsites and other website content. Troubleshoot website and user issues and liaise with Propeller to manage updates and technical issues as needed. Liaise with Data Steward to insure required changes are adopted. Provide support for exports from InterAction and email marketing campaigns, including but not limited to the filtering of mailing lists for eligible contacts, provide guidance and best practice to the marketing team on how to construct mailing lists and search for contacts that meet the criteria for those who should be included in an event or campaign. Monitor collaboration between systems related to marketing technology to ensure reliability of integrated data. Assist with the launch of new software for the team when necessary. Work with the Managers to improve search engine optimization (SEO); generate reports on website analytics and the effectiveness of other marketing technology initiatives. Assist with the onboarding and training of marketing and business development members regarding marketing technology software, processes and systems. Work closely with **MEMBERS ONLY**SIGN UP NOW***.' London based Digital team to creatively advance the firm's mission through marketing and digital technologies. Perform project management tasks and other duties as assigned. BA/BS in Marketing, Design and/or Computer Sciences and experience with contact management systems (CRM) such as InterAction is required. Should preferably have 1-2 years of relevant experience in a law firm and/ or other professional services firm; strong business acumen is required.

Company info

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