Digital Marketing amp Advertising Analyst

Profile

Digital Marketing & Advertising Analyst
Duties: Responsible for analyzing, and reporting on key metrics to determine digital advertising campaign effectiveness and ROI. Analysis of key metrics that impact website traffic and sources for new business, as well as utilizing web-based applications, databases and Microsoft Excel for advanced analysis of campaign performance metrics and execution of digital marketing & advertising initiatives for the firm in a fast-paced, high-volume environment. Assists in research and under the direction of the VP of Digital Marketing, implements digital marketing and advertising solutions and systems. Executes on duties and ongoing projects for the Digital Marketing Team/Department. Maintains a professional and courteous demeanor and exemplifies outstanding customer service skills to internal and external customers, vendors, guests, and the public. Communicates in accordance with an understanding of applicable State Bar rules related to protected clientele information, confidentiality, digital marketing and advertising and the unauthorized practice of law. Complies with corresponding company policies and procedures. Under the direction of the VP of Digital Marketing, is responsible for digital advertising campaign implementation, communications, and performance analysis in support of omni-channel traffic objectives. Communicates with the VP of Digital Marketing about goals and results. Manages a database of advertising campaigns for all digital advertising channels (ex: company website, Instagram, Facebook, LinkedIn, etc.) and actively collaborates with Creative teams, the I.T. department, website vendor, advertising agencies, the Contact Center and technology partners on digital marketing initiatives, campaign setup, maintenance and execution while ensuring that projects are delivered on time and within scope. Maintains a digital advertising traffic plan, measures performance and generates reports. Analyzes, recommends and reports on key metrics to determine digital advertising campaign effectiveness and ROI. This includes the analysis of key metrics that impact our website traffic and sources for new business, and well as utilizing web-based applications, databases and Microsoft Excel for advanced analysis of campaign performance and metrics. Assists in the research and recommendation of digital marketing and advertising solutions and systems. This includes research and development on emerging products, services, protocols, procedures, and standards in support of digital advertising software and platforms that support alignment with strategic goals. Utilizes market research, customer insights, and competitive intelligence to validate strength of programs. Partners with digital media and marketing vendors/agencies and specialists to increase marketing results. Assists in digital media and marketing vendor/specialist relationships and the implementation of long-term strategy to increase marketing results; which includes, understanding how to help vendors optimize PPC and social media advertising channels and develop a competitive advantage in the marketplace.

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