Director Product Marketing

Profile

: Enterprise Software company is looking for a Director of Product Marketing. The role will direct a team of professionals that analyze insights and competitive intelligence to develop and understand target buyers and markets. Responsible for driving go-to-market strategy and planning for product offerings across all buying audiences. Provides strategic direction on go-to-market implementations including: leveraging content frameworks that attract and convert prospects and leads, enabling sales to facilitate positive client experience and ensuring effectiveness of how products are promoted and sold.
Responsibilities
: Ensures continued performance of the team by defining accountabilities, establishing performance objectives, providing feedback and guidance, and ensuring that all policies are understood and adhered to (20%)
Creates global Product Marketing strategies, secures and oversees marketing investments, orchestrates team execution and leverages results for program success. Collaborates with sales and product leads to allocate resources, address competitive landscape, and drive demand in line with business goals and creates and drives client acquisition and retention strategies to drive business growth. (20%)
Initiates market and trend research to identify new opportunities and ensure proper product targeting. Enables team to leverage insights to influence decisions and shape product strategy. (20%)
Fosters interlock on audience identification, buyer needs and messaging and aligns with corporate marketing on themes, tone and content architecture. Ensures creation of master messaging and value propositions that drive product awareness and business growth. (20%)
Leads ideation for materials to support higher-level conversations; leads the team to create compelling content to ensure sales have the knowledge required to sell product offerings (20%)
Requirements
: 10 years experience
Strategic thinking
Team building
Budget creation and management
Expert capabilities and experience working with senior leaders
Strong analytical skills
Sales enablement best practices
Process improvement
Minimum abilities preferred
Able to understand technical and scientific issues and to translate complex information for nonscientific audiences
Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools
Top
Rate this Job
Like This
Job
Not Looking
Now
Job Not
for Me

Company info

Sign Up Now - MiamiCrossing.com