Legal Content amp Campaign Coordinator

Profile

Legal Content & Campaign Coordinator
The candidate will collaborate with the various groups to help define strategies and tactics for integrated marketing campaigns, including identifying target audiences, defining objectives and goals, planning channels and tactics, and executing to drive measurable outcomes. Tie campaigns with thought leadership content, events, announcement opportunities, external market factors, and with a continual focus on improving results. Ensure that all activities occur as planned and that campaigns are executed on time and meet all stated objectives. Capable of making mid-campaign pivots as needed to bolster the effectiveness. Collaborate with the marketing team to ensure campaigns are executed leveraging best practices that integrated into the overall go-to-market plans. Participate in creative rounds of copy, user flows, audio, and art developed by the team, ensuring deliverables that effectively address the potential client's goals and challenges. Produce fresh, innovative work that translates complex ideas into compelling digital experiences. Create content for and in connection with campaigns deployed across all channels, including articles, client alerts/legal updates, organic social media, email nurture campaigns, thought leadership content, e-books, presentations, videos, and the website. Measure online traffic and provide regular reporting on web activity, using traffic activity and SEO logs to inform web and other content. Collaborate and help develop the firm's organic social media strategy, including an editorial calendar. Share the O&G voice by providing regularly scheduled posts and empowering the business development team to leverage pre-created posts. Idea generation. Initiate and implement ideas to improve the firm's content marketing and digital marketing services. Partner with stakeholders to develop campaigns that are interactive, intuitive, and "sticky." Help ghost write op-eds and articles. Drafts and edits firm nominations, press releases, articles, and may assist with pitching and placement of this content. Ensure the accuracy and quality of firm-related content wherever it is published. Bachelor's degree in journalism, public relations, English, communications, or related field is preferred. Should have 3+ years of professional service marketing experience. Experience as a business or legal journalist is preferred.

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