Retention Marketing Specialist/Coordinator

Profile

Apply Now
Located in Santa Monica, CA.
The Retention Marketing Specialist/Coordinator will play an essential role in Demand Media’s Retention Marketing team. This position is production focused—providing critical assistance in the calendar management, production, and execution on various retention marketing programs (email, mobile, offsite).
Responsibilities:
Own end-to-end campaign production: calendar management, coordination of creative development, HTML coding, campaign setup, segment setup, and deployment of marketing emails on ESP platform
Proof and QA campaigns to ensure flawless execution
Partner with Retention Marketing Sr. Specialist to optimize results for campaigns through strategic testing
Monitor daily email campaign deliverability
Be knowledgeable on email best practices, technologies, trends and CAN-SPAM laws
Conduct frequent analysis of competitor programs
Requirements:
Bachelor’s Degree in Marketing or equivalent experience
1 years of email marketing and email production experience required
Strong HTML skills. Email coding experience a plus
Familiarity with third party email service provider, or internal email system (i.e. YesMail, Cheetah Mail, Silver Pop, Axiom, Sailthru, Pulse Point etc.) or ASP platform (i.e. Responsys, ExactTarget etc.)
Adobe Photoshop experience preferred
Strong organizational skills and the ability to effectively manage multiple projects at once
Sharp attention to detail
Strong focus on teamwork and proven ability to partner across an organization
Adobe Photoshop experience is a plus
Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary
Excellent communication skills and ability to interface effectively with stakeholders
About Us:
**MEMBERS ONLY**SIGN UP NOW***. (NYSE: DMD) is a diversified Internet company that builds platforms across its media (eHow, LIVESTRONG.com, Cracked and LEAFtv) and marketplace (Society6 and Saatchi Art) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Demand Media’s branded content creation (studioD) and programmatic advertising (Demand360) offerings help advertisers find innovative ways to engage with their customers.
Agency Disclosure:
If the Demand Media Human Resources department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Demand Media does not have a signed Agency Agreement active, Demand Media will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

Company info

Sign Up Now - MiamiCrossing.com