Director Marketing Venture Group

Profile

It is our people behind lifeu2019s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then youu2019ve found your fit. Have what it takes? Join us. We are looking for a dynamic and seasoned marketing leader, with a passion for boating, to harness the power of the global Venture Group Brands: Bayliner, HeyDay, Quicksilver and Uttern. This leader will be responsible to deliver global strategic marketing leadership across the Venture group with key areas of responsibility that include product marketing, consumer engagement, insights & analytics, dealer enablement and digital marketing. This role will be responsible for the development of revenue-generating strategies and directing brand execution through innovative marketing programs designed to support both B2C and B2B engagement. The role is integral to fueling continued growth for the brands and will be responsible for managing a multi-million-dollar budget to deliver optimal marketing impact and increased customer value. If inspiring marine participation and engagement through exceptional products and brand experiences excites you, apply today. DUTIES AND RESPONSIBILITIES Align with overall business goals and ensure every consumer touch point is in line with the business objectives and generating a return for the brand: Drive global brand building to protect leadership position and the position brand to meet the changing needs of consumers Evaluate marketing operations across the brands as needed to drive best in class execution and leverage efficiencies Oversee the development and execution of product launch plans, dealer marketing, sales promotions, and product lifecycle marketing Ability to drive business outcomes and prioritize marketing support that delivers the greatest return to the business Work cross functionally with category management, sales, and product development to ensure 360-degree execution of the commercialization plan Drive digital transformation in partnership with division digital marketing department to deliver on contemporary brand experiences that are measurable and garner consumer insights depth Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and business strategy Leverage and build talent, tools, and internal practices to increase the capability of the function JOB REQUIREMENTS Bacheloru2019s degree in Marketing or Business required, MBA preferred 10 years marketing/management and leadership experience with a consumer product driven company Experience in both agency and corporate environments Global marketing experience Experience bringing products to market for big brands with revenue over $250 million Achievements in building or repositioning leading brands Understanding of dealer product distribution and ecommerce transformation within traditional dealer-driven businesses Ability to work cross functionally with sales, category management, product development, engineering, and other disciplines Ability to lead or influence remote talent Experience driving marketing KPIs and comfort adapting process or projects based on performance Demonstrated leadership skills to inspire teams Willingness to travel, up to 30% Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude Must love the outdoors and have an affinity for the water Event strategy is a plus Matrix reporting experience is a plus We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process. Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled EEO is The Law - click for more information and Privacy Policies

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