Innovation Through Marketing And Technology The Graduate School - Adjunct Faculty

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Innovation Through Marketing and Technology, The Graduate School - Adjunct Faculty
The candidate to teach the following course: Innovation Through Marketing and Technology (MBA 640) - Apply principles of market research and branding. Use web analytics to make decisions in digital marketing. Organize tasks in a marketing plan, assess market risk and opportunity, and collect data required to implement the marketing plan. Develop financial projections and suitable metrics for tracking the marketing plan. Should have terminal degree (i.e. PhD, JD, DBA) in business or a related field is required from an accredited institution of higher learning. Must have professional marketing experience, preferably within finance or accounting. Role as an adjunct faculty member will be to: Actively engage students through frequent interaction that motivates them to succeed, and conveys a genuine energy and enthusiasm for their learning. Guide students in active collaboration and the application of their learning in problem- and project-based learning demonstrations. Provide rich and regular constructive feedback, utilizing rubrics effectively for the assessment of student work, and acknowledging student accomplishments. Demonstrate relevant and current subject-matter expertise, and help students connect concepts across their academic program. Provide feedback to your program chair on possible curricular improvements.

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