Director Marketing Analytics and Insights

Profile

What We’re Looking For:
The
Director, Marketing Analytics and Insights
is responsible for driving Boot Camps growth by managing the media investment and its return across all programs and channels. The Director of Marketing Analytics and Insights will be directly responsible for managing all media strategies (i.e. Search, Facebook, LinkedIn, Partnerships, Organic, Affiliatesetc.) across programs. This role has ownership of day-to-day optimization of programs against business KPIs and is responsible for effective spend management and funnel conversions to maximize the student enrollments across programs. ( i.e. product and university).
Responsibilities Include, But Are Not Limited To:
Investment management - Create channel optimization & scale planning strategies for revenue goals, with detailed spend plans that break advertising spends down into media types, geographies, audiences, etc, to guide the digital marketing team in the execution of these campaigns.
Performance management: analyze the performance of advertising campaigns to ensure optimal spend allocation and funnel conversions - increasing spend on high-performing campaigns, and cutting spend on loss-making campaigns.
Monitor and calibrate customer funnel analytics to optimize marketing and admissions efforts for students enrollments.
Create standardized operations and reports for day-to-day tracking of performance against goals.
Reporting management: production of reports that track the performance of programs and yield that help team members make data-driven decisions; analytical support on ongoing or ad hoc analyses relating to pricing, discounts/promotions, the timing of cohorts, university/market demand research, and competitive analytics etc.
Forecasting: accurately forecast and reconcile spend and student enrolments on cohorts and future enrollments against the plan.
People management: assume full responsibility for the management of the marketing analytics and insights team across pods.
Support University reporting & Insights for partners and plans to support their goals
Things That Should Be In Your Background:
Bachelor’s degree (from a business, economics, or math-related field is a plus)
4-7 years of experience in marketing, analytics, or relevant business using data to solve problems
Working knowledge of Excel, and some previous exposure to SQL or other databases
Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
Adept at problem-solving and can balance creativity with analytical skills
Strong work ethic and doesn’t accept complacency
Demonstrates proactive thinking – always seeking ways to do something better
The ability to multi-task, stay organized and evaluate priorities on an ongoing basis
Other Attributes That Will Help You In This Role:
Keen Interest in digital marketing
Looking for the opportunity to set business strategy
About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!
To learn more, visit 2U.com. #NoBackRow
In Colorado, the anticipated base salary for this role is $115,000, with potential bonus eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate’s assigned office) and prior work experience of the candidate.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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