Senior SEM And Paid Digital Media Buyer

Profile

Senior SEM And Paid Digital Media Buyer
The candidate will monitor Google AdWords campaign performance and continuously optimize marketing bids and campaign strategies. Expert ability in keyword research, ad copywriting, landing page optimization, and bid management. Identify industry changes and their effect on current and future internal marketing strategies. Improve marketing performance on display networks. Develop and implement A/B Testing Strategies. Set goals and KPIs. Ensure increasing revenue and profitability. Analyze competitors. Generate daily and weekly reports. Maintain partnerships with PPC ad platforms and vendors. Find ways to reduce the risk of click fraud. Keep abreast of PPC and SEM trends. Paid Media Digital Banner & Video Placements. Develop, execute and lead digital marketing campaigns to drive traffic and conversions at an optimal CPA. Through implementing a combination of display & video, email, texting, paid social, retargeting. Create and provide feedback on analytical reports which you will present to the marketing team in daily meetings.. Strong analytic skills and ability to optimize and scale campaigns. Manage large media budgets, pacing, and campaign performance to hit goals. Test the performance of ad creative, landing page design, beta opportunities, and other campaign elements to improve results. Identify and present new opportunities/areas of growth to improve paid digital media ROI. Should have 5+ years of digital marketing experience. Must have strong expertise of the SEM industry, including major players and supporting technology (bid management tools (Marin/Kenshoo), AdWords, Bing Ads, and Gemini). Google Ads certification preferred. Should have extensive experience buying and managing various online marketing campaigns. Excellent organizational and multitasking skills with strong attention to detail required. Knowledge of basic HTML required. Must be proficient in Microsoft Excel. Salesforce and Tableau experience a plus. Should have proficiency with HubSpot a ++.

Company info

Sign Up Now - MiamiCrossing.com