Marketing Programs Specialist

Profile

Summary/Purpose
The Marketing Programs Specialist will be responsible for all aspects of events and tradeshow participation – from design and set up, to giveaways, to follow through and lead management.  Experience with garnering speaking opportunities, putting together creative traffic generation and follow up programs would be helpful, as would graphic design experience.
Responsibilities:
Working with inside as well as outside resources, he/she will be responsible for the planning, implementation and follow through of key marketing programs.    The primary focus is event support across industries including automobile, banking, credit unions, direct selling and insurance.    This includes hands-on creation and implementation of all programs to ensure they meet or exceed company goals. Functional area responsibility will include:
Program measurement
Email marketing
Online marketing
Creative development
Sales support materials development
This person will also be the centralized “go-to” person for all marketing programs, and must have a keen eye for detail.
Competencies, Skills and Experience:
The marketing programs specialist must have 3 – 5 years of digital marketing experience in a high technology or marketing services company. 
Experience must include all of the following technologies:
HTML
Graphics programs including InDesign or Photoshop
Email marketing programs
CRM programs (such as salesforce.com)
Microsoft business programs including PowerPoint and Excel and the rest of the Microsoft Suite.
Must be extremely organized, detail-oriented with a strong sense of responsibility.
Must be able to juggle multiple, varying and sometimes changing priorities with aplomb.
Must thrive on working in a fast-paced environment with multiple stakeholders.
Must be collaborative, but know when to “put pencils down” to meet stated goals.
Must have a “can-do” attitude and have the ability to creatively problem-solve to achieve their objectives.

Company info

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