Retention Marketing Manager - Marketplaces

Profile

Leaf Group is a diversified Internet company that builds platforms to enable communities of creators to reach dedicated audiences in the ever-growing lifestyle categories.
We are looking for a Retention Marketing Manager to help our marketplace brands from our Santa Monica office.
We create amazing experiences that celebrate the best of art, design and technology.  We want people with an intense curiosity, a commitment to high quality service, who embrace the fun of the journey. Come help us disrupt and transform the digital media and art world!
A big vision calls for a big job.  As we grow, our need for a Retention Marketing Manager grows with us.
You’ll Report To:
  Sr. Manager, Retention Marketing
A typical day as a Retention Marketing Manager might include:
Own retention marketing strategy and planning for an ecommerce brand - in collaboration with the Senior Manager
Participate in the creative development process from copywriting to collaborating closely with the individual site stakeholders and designers to guide development of campaign creative.
Extensive coordination with Site stakeholders, Brand/Onsite Marketing, Product Management, and Engineering leadership to champion Retention Marketing campaigns through the development process.
Own the analysis and reporting of campaign performance. Communicate results and provide/implement optimization recommendations.
Own end-to-end campaign production: Pre-production, coordination of creative development, campaign setup and deployment of Retention campaigns.
Proof and QA of campaigns to ensure flawless execution.
Own day-to-day communication with Site stakeholders.
Conduct frequent analysis of competitor programs.
You’ll be successful if you
  are interested in fully owning end-to-end campaign management of various retention marketing programs (email, onsite, and mobile) from pre-production, to development, execution, and reporting.
What You Have:
Bachelor’s Degree in Marketing or equivalent experience
5-7 years of experience in Retention marketing, Direct-to-Consumer (B2C) marketing and/or Direct Response
Must have ecommerce experience
Experience with or exposure to loyalty marketing
Must be able to collaborate in a team-oriented environment
Working knowledge of Microsoft Office programs (i.e., PowerPoint, Excel) is a must
Some experience/understanding of HTML, CSS
Strong project management skills
Familiarity with ASP/ESP third party email platform, or internal email system (i.e. YesMail, Cheetah Mail, Silver Pop, Axiom, Sailthru, Maropost, Pulse Point etc.), ASP platform (i.e. Responsys, ExactTarget etc.)
Strong organizational skills and the ability to effectively manage multiple projects at once
Strong teamwork skills and proven ability to partner across an organization to get stuff done
Must have experience with email deployment, including campaign set-up, segmentation, targeting, QA and A/B testing skills
Strong analytical skills and problem solving capabilities
Thorough knowledge of project planning, development, and delivery best practices
Quickly assess new projects to identify level of effort and resources needed
Strong interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to a technical and non-technical audience
Ability to work well under pressure and tight deadlines
Not afraid to wear multiple hats - no job being too small or too large
We're casual and informal but we work hard and work responsibly. A pleasant and supportive demeanor goes a long way
Who We Are:
We create experiences that celebrate the best of art, design, and technology. We want smart, curious people committed to putting people first, having fun while they work, a commitment to high quality service to make things better and a desire for constant growth. We work in a fun, hard-working collaborative environment that is diverse, adventurous, and open-minded. Check us out here: ****What We Have:
Winner of the 2017 Best Company for Diversity award Comparably
Winner of the 2017 Best Company Los Angeles award Comparably
Cool office environment and culture (Thirsty Thursdays, Free Lunch Fridays, and all of the other fun activities we gather for)
Discounted gym memberships
Paid-to-play vacation rewards
Discretionary unlimited vacation time
Employee discounts for Saatchi Art and Society6
401K
Medical, Dental, Vision
Flexible Spending Accounts
Agency Disclosure: 
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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