Director Brand Marketing - CALVIN KLEIN

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All associates based in the EU should apply to the job by clicking here. Please note that you will have to create a new account on the application page.POSITION SUMMARY:The Director, Brand Marketing will lead the development and execution of all brand marketing strategies for Calvin Klein— spearheading the strategic positioning, planning and internal alignment with key global and regional cross-functional teams through to execution. In partnership with product design, product strategy, merchandising, CMD, communications and marketing function teams, this role will spearhead cohesive channel communications and go-to-market strategies, developing platforms to successfully launch and sustain initiatives to support seasonal/annual plans.In support of this strategy, this position will lead a team that drives brand energy, relevancy and product consideration through innovative programming and placements— taking a lead in understanding relevant cultural elements and key platform opportunities globally to drive innovation and excellence within the brand’s global marketing positioning.PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:  In alignment with strategies set forth by the CMO and within the global Marketing team, develop comprehensive and cohesive marketing plans seasonally– from collaboration with Brand, Communications and Creative leads to drive brand energy and relevancy, to partnership with global and regional Product teams to fuel consumer demandEstablish strong relationships with key and relevant stakeholders throughout the organization (Merchandising, Product, Strategy, VM, Creative, IT) to inform on-going planning and business/brand alignmentDevelop and maintain seasonal global marketing objectives, priorities, plans and processes to drive global & regional business and brand goalsEstablish business and market analytics for all initiatives, challenging partnering teams to deliver against demand generation metricsEstablish value propositions and brand engagement through all stages of the consumer purchase cyclePartner closely with Creative leaders to ensure channel planning needs, asset requirements and delivery time timetables are achievedManage brief submission process ensuring requested deliverables, context and background are clearIn collaboration with Marketing Operations, partner with Project Management lead to track/manage critical paths and execution of all category led initiativesProvide regional marketing teams with relevant updates on central direction to ensure best local adaptation and executionProvide regions with clear category definitions and communication briefs/plans along with accompanying tools to organize and implementCollaborate with function and regional marketing leaders to deliver seasonal comms planning and executionBuild and maintain strong partnerships with key platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the IndustryLead global team to ensure effective, accurate & channel-optimized execution across global social media channels and communitiesFoster collaboration with regions on inventive, on-brand and relevant executions on all global strategies and regional priorities within each marketIdentify ongoing collaboration opportunities across product, content & experience to ensure Calvin Klein continues to innovate & push boundariesLeads the Global Brand Marketing calendar – collaborating with global Creative, Communications, Influence, Talent, Social and Brand Experience team leads to build out comprehensive owned/earned communication plan seasonallyIn partnership with SVP, Marketing, oversee and manage global Digital Production MAE and OpEx budgetsQUALIFICATIONS & EXPERIENCE:Experience:10+ years of Marketing experience, with a proven track record in driving strategy, communication, business/brand alignment, and social media/brand advocacySkills: Strong ability to collaborate and influence across the organizationExperience leading and developing a team to exceptional results. Select and train talent while delegating responsibility and creating a collegial team atmosphereDemonstrated ability to work cross functionally in a global capacity **MEMBERS ONLY**SIGN UP NOW***.. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH,title:Director, Brand Marketing - CALVIN KLEIN,datePosted:2020-10-09T00:00:00.000Z,@context:****Brand Marketing - CALVIN KLEIN in New York, New York, United States of America | Other at PVH

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