Manager Media Strategy

Profile

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The Manager, Media Strategy will lead the strategic planning and implementation of assigned paid media plans. This role works with internal marketing teams to understand business and marketing goals, and leads the creation and execution of paid media plans (traditional and digital, with a strong emphasis on digital media). In addition, this role is responsible for building and maintaining a deep understanding of media success drivers and applying learnings to future campaigns. The Manager will assist in both the strategic and day-to-day management of the media agency, as well as budget management for areas of responsibility.
S/he will have experience managing multi-million dollar ad budgets, be results-driven and solution-oriented with strong problem-solving skills and a proven track record of working closely with internal business teams in a highly collaborative, cross-functional and fast-paced environment to ensure campaigns are aligned with enterprise drive times and business objectives.
Due to the highly dynamic nature of the retail consumer electronics industry, s/he will also need to thrive in a very fast-paced culture, embrace learning from challenges and change, and be able to be flexible in situations not always process-driven.

This role reports into a Senior Manager, and indirectly leads individuals on the team.
What will you do?
Develop data driven paid media recommendations that support key business and marketing goals and objectives
Manage the entire media planning process from strategy through implementation working with brand/ category marketing and other internal business teams; direct media agency on creation and execution for assigned media plans
Provide direction and guidance on assigned media plans as the day to day contact for the media agency
Deliver ongoing paid media thought leadership and education to marketing partners, from both campaign learnings and marketing trends
Analyze and report on media performance; utilize industry trends, business environment and media results (including insights from media mix optimization and attribution tools) to improve future strategies and plan recommendations
Ensure media budgets are maintained by working closely with brand/ category marketing and finance partners
Develop strong relationships and collaborate with media agency, brand/ category marketing and cross functional marketing partners (i.e. media sales and account management, creative, finance, research, etc.)
Basic Qualifications (You must meet or exceed these to be qualified):
8 Years progressive media planning experience in advertising agency or client setting
4 Years digital planning and/or buying experience; familiarity with display, digital video, mobile/ tablet, paid social and retargeting
4 Years people or resource leadership experience (direct or indirect)
A team-player who is a self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized
High attention to detail, critical-thinking and problem-solving skills
Proven ability to execute projects end-to-end, on time and within budget, under general direction in a highly dynamic, collaborative and matrixed environment
Strong presentation skills to garner support from marketing teams/leadership and persuade them on media recommendations
Curious and eagerness to learn to stay current on industry trends and tools, and about new trends and new business opportunities
Strong leadership abilities and experience collaborating cross-functionally, both internally and with external agency and media partners
Preferred Qualifications
Experience managing omni-channel paid media programs for a national, retail brand
Experience managing million-dollar budgets

Company info

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