Field Marketing Manager

Profile

Lookout is an integrated endpoint-to-cloud security company. Our mission is to secure and empower our digital future in a privacy-focused world where mobility and cloud are essential to all we do for work and play. We enable consumers and employees to protect their data, and to securely stay connected without violating their privacy and trust. Lookout is trusted by millions of consumers, the largest enterprises and government agencies, and partners such as AT&T, Verizon, Vodafone, Microsoft, Google, and Apple. Headquartered in San Francisco, Lookout has offices in Amsterdam, Boston, London, Sydney, Tokyo, Toronto and Washington, D.C.
Who We Are Looking For?
Lookout is looking for a results-driven, field marketing expert to create and execute strategic marketing plans in support of the Americas West and Central regions to deliver against the business’ pipeline and revenue objectives. We need someone who is a marketing athlete, has a command of the direct-touch and through-channel routes to market, and is up for any challenge.
This key role requires an individual with strong communication, collaboration and influencing skills. The ideal candidate will have experience across field marketing, account-based marketing techniques, and be conversant in modern demand-generation techniques. You will work closely with the product marketing, corporate marketing and the field sales teams.
The ideal candidate is passionate about the product, has a strong understanding of the customer buying cycle, and views marketing as a way to facilitate conversations with customers to solve problems that are important to them.
Responsibilities:
Partner with the Americas field sales teams to develop regional go-to-market plans to overachieve business objectives.
Manage the full marketing mix of regional activities that create local demand, generate pipeline and accelerate opportunities.
Deliver account-based marketing plans to drive pipeline growth and accelerate opportunities.
Create and manage regional programs budget across end user marketing programs.
Meticulously track results of marketing activities, ensuring appropriate lead routing and sales follow-ups occur in a timely manner.
Monitor marketing results from a budget, lead, pipeline, market, direct and channel perspective, and adjust the marketing mix as needed.
Participate in regular business, pipeline and forecast review meetings.
Provide regular cadence of communications and reporting on regional results.
Desired Skills & Experience
6-10 years experience in enterprise field marketing for enterprise SaaS B-to-B companies and/or channel marketing.
Proven track record in creating and managing multi-faceted, integrated field & channel marketing campaigns from beginning to end.
Experience working on world-class cybersecurity software products.
Experience working with the enterprise channel ecosystem – value-add resellers, value-add distributors, system integrators.
Deep understanding of customer buying cycles, and preferred engagement points and vehicles.
Exceptionally organized, focused, and detail oriented.
Solid grasp of sales pipeline management and operations.
Conversant in salesforce.com and marketing automation systems (i.e., Marketo).
Strong attention to detail, highly organized and ability to juggle multiple priorities at once.
Excellent oral, written and visual communicator.
Highly driven self-starter that thrives in a dynamic, start-up environment.
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