Sr Brand Manager - Channel Innovation

Profile

This position is the primary driver in the creation and execution of the innovation strategy for our channel customers (Club, Dollar, Value Drug). The Senior Brand Manager-Innovation is focused on identifying and analyzing marketplace and category trends, defining product portfolio white space opportunities and monitoring competitive activity to create the Innovation strategy and pipeline. This is a marketing position focused on maintaining and growing category market share through partnering with our retail innovation team on omnichannel platforms and creating unique innovation based on customer opportunity. The primary responsibility is to create a 3 year pipeline of new products to achieve both annual and long range operating plan objectives. This role has day-to-day responsibility for executing against all product development activity and therefore should be able to clearly and concisely communicate objectives and be able to lead teams that include Insights, R&D, Packaging, Culinary, Sensory, Analytics, QA, Sales, Finance, Supply Chain, Legal/Regulatory, Plant Operations and Customer Marketing functional support.

Essential Job Functions:


Develop and implement the innovation pipeline and innovation strategies feeding the long range and annual plans reflecting overall corporate goals

Lead development and execution of product and packaging innovation plans including ideation & concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance

Creatively identify opportunity areas for growth by effectively using consumption data, market research and competitive intelligence

Develop meaningful consumer positioning for all innovation product lines that creates added value versus competitive and effectively communicate product advantages to consumers

Work collaboratively with the Business Unit, Sales, Insights and R&D to identify new ideas, build research and development plans, screen ideas and food and optimize our innovation offerings to meet consumer and customer needs and have a clear POD vs. our competitors.

Manages project teams to ensure on-time delivery of new products to marketplace

Work hand-in-hand with the business development and the channel sales organization to ensure our strategies and innovation offerings will be successful in market

Partner hand-in-hand with the business unit retail innovation team to leverage omnichannel opportunities and overall consumer insights

Develops new product value proposition, pricing and trade strategy in conjunction with Business Analytics and Sales

Monitors industry trends, competitive activity and competitive product cuttings as basis for Innovation pipeline

Manages four direct reports

Includes some degree of travel: customer visits, plant visits, sales meetings, conferences and trade events


Qualifications:


Bachelor degree in a business or marketing related discipline required; MBA strongly preferred

5-7 years CPG brand management experience marketing and/or related field; experience in developing innovation preferred; experience in club channel preferred

Demonstrated experience managing direct reports

Demonstrated strength in strategic thinking with a customer and consumer lens is required

Strong financial acumen

Strong analytical and problem solving skills

Ability to work and excel as a project leader in a fast paced, changing environment

Strong written and verbal communication including presentation skills

Proficient in MS Office: Excel, Word and PowerPoint

Travel: 5-10% as required by business need


Work Shift:

1ST SHIFT (United States of America)

Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required by October 1, 2021 for Corporate based team members and by November 1, 2021 for Plant and Warehousing based team members.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here (****applicant notification.pdf) .

Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required by October 1, 2021 for Corporate based team members and by November 1, 2021 for Plant and Warehousing based team members.

The vaccines against COVID-19 are free for new hires and are accompanied by a cash incentive for eligible non-corporate based hires. Readily available at select sites.

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations.Join us on the journey.

At Tyson, we are raising expectations for how much good people can do. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy!

We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business.

We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.

To learn more about our culture, please read Our Purpose (****.

**MEMBERS ONLY**SIGN UP NOW***. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please **** for further assistance.

Company info

Sign Up Now - MiamiCrossing.com