Product Marketing Manager Informatics amp Software

Profile

About the Role:
We are seeking an
Informatics and Software Product Marketing Manager
to drive global commercial strategy for adoption of 10x Genomics Cloud Analysis and Loupe Browser software products. In this position, you will be responsible for leading the execution of product marketing activities, ensuring that these software products are tightly and effectively integrated into both the overall positioning of the 10x product portfolio and the end-to-end product workflows. This role will require significant cross-functional interactions which include software product managers, bioinformaticians, product marketing managers, regional marketing, and sales and distribution teams. You will be responsible for driving the go-to-market and sustaining marketing efforts by understanding customer and market segments and developing targeted strategies to drive customer adoption.
What you will be doing:
Develop and lead the execution of go-to-market plans for major new software product capabilities, working closely with software product managers
Define software positioning and messaging to differentiate 10x from competitors.
Create marketing collateral, product launch materials and customer facing content that reflect a deep understanding of customers data analysis workflows and how the 10x software fits into it.
Execute creative marketing campaigns that drive awareness of 10x software products.
Implement and maintain best practices in brand marketing and product marketing.
Develop, track and set targets for software product adoption KPIs.
Be an internal and external champion for 10x software and informatics by collaborating across teams, including Support and Business Development, to build and execute adoption strategies
Work with cross-functional teams to execute marketing campaigns that drive awareness of the 10x software products
Collaborate with other teams, including Support and Business Development, to develop and execute 10x software awareness and adoption strategies within those functions
To be successful in this role, you must have:
Experience in the Life Science industry and Product Marketing
Success working in a dynamic and fast paced environment
Excellent at project managing in cross-functional teams; High level of organization, multi-tasking, and attention to detail
Ability to build credibility and relationships across functions and levels to influence a diverse set of global stakeholders
Ability to communicate effectively with internal and external audiences, using both oral and written communication skills
Strong analytical mindset and track record of data-driven decision making
Nice to have skills & background:
Understanding or experience with cloud platforms
Solid understanding of omics data analysis considerations in research and translational space
Technical knowledge of bioinformatics, cloud software, next-generation sequencing, and molecular biology is highly desirable
#LI-AR1
About 10x Genomics
At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.

We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.
Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation,or any other characteristic protected by applicable law.
10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.
Category
Marketing Managers
Job type
Full time
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