Marketing Operations Manager

Profile

Marketing Operations Manager
at Healthgrades
Dedham, Massachusetts, United States
Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. The
Marketing Operations Manager
is responsible for ensuring the Healthgrades B2B Marketing team has the data, technology and processes in place to maximize productivity, quality and scalability to help drive our continued rapid growth. This individual has proven expertise spanning marketing automation, marketing operations, lead and data management, pipeline and attribution reporting, and success in implementing and deploying marketing technology. This role will require excellent tactical execution, and attention to detail.
What you will do:
Maximize efficacy of the email communications to all B2B Customers and Prospects
Maintain and manage campaign deployment calendar
Provide training and support for marketing team members on new processes and best practices for data and program management
Create, maintain and optimize scalable processes to ensure best practices around lead scoring, lead tracking, lead enrichment, lead segmentation and lead acquisition are followed
Help evaluate and implement new technologies and add-on applications to improve and optimize programs performance, and own on-going maintenance of MarTech integrations
Establish governance and processes to manage data quality and segmentation within the marketing database and drive processes for improving accuracy and usability; ensure accurate data and lead flow between Eloqua and Salesforce.com
What you will bring:
3 years of experience in Marketing, Sales or Revenue Operations
Eloqua Expert preferred. Experience with marketing automation platforms required.
Strong knowledge of Salesforce.com specifically with the lead, contact and account objects, as well as reporting
Project management and leadership experience, including the rollout and integration of marketing technologies is preferred
Proven track record of learning new technology applications quickly
Ability to manage multiple projects at the same time in a fast-paced environment
Technically capable, excellent communicator, and a desire to improve processes
Must be a self-starter and creative problem solver, with ability to work independently as well as collaboratively as part of a team
BA/BS preferably in Business, Marketing, or related experience
Why Healthgrades?
At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.
Purpose-Driven Business – we help people make more confident healthcare decisions
Changing the Game – dynamic, employee-focused culture with career advancement opportunities
Community Builders – partners of local charity organizations, matching gifts program, Go-Green efforts, and wellness initiatives
Robust Perks – generous PTO, inclusive healthcare, learning & development programs, 401k programs, tuition repayment, family planning resources & more!

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