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MN Landscape Arboretum Marketing, Communications & PR Manager
University of Minnesota, Twin Cities
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Details
Posted:
25-Feb-22
Location:
Minneapolis, Minnesota
Salary:
58538.25 - 96588.11
Internal Number:
346179
The Marketing, Communications & PR Manager reports to the Director of Advancement and will be responsible for the Arboretum’s marketing, communications and media relations strategy and execution including traditional and digital channels (print, email, website, social media, and other channels). This position will play a key role in engaging the public with the Arboretum by developing strategies for marketing the entire Arboretum in addition to specific programs including seasonal gardens, events and exhibits, art, research, education and community engagement programs. In addition, the marketing manager manages the Arboretum brand and its use throughout the organization and analyzes brand perception to promote positive impact in the market. A special emphasis on reaching diverse community members is required. The Marketing Manager will regularly request content from Department Directors and align content and communications to meet strategic goals.
Specific Duties and Responsibilities
Manage Arboretum Marketing and Communications Department 55%
• Design, develop and implement an integrated strategic marketing and communications plan for the Minnesota Landscape Arboretum to achieve organizational goals.
• Define and manage the Arboretum’s brand standards in compliance with overall University of Minnesota brand standards.
• Manage the website including brand, design, platform, site navigation, content development
• Manage the Arboretum’s social media presence including the development and implementation of the social media components of a communications plan and digital strategy
• Manage the Arboretum’s media relations including the development and implementation of a public relations plan for earned, paid and owned media
• Manage the Arboretum’s print communications, including visitor collateral, the Arboretum magazine, assigned signage projects and more
• Incorporate organizational goals and priorities into plans
• Collaborate with internal colleagues, working closely and communicating with all departments
• Support initiatives to view the Arboretum as a state tourist attraction, focused on attracting visitors throughout the state and region
Develop enterprise-wide Digital Strategy 30%
• Incorporate digital strategy assessment recommendations into the broader marketing and communications plans
• Development benchmarks for measuring digital strategy impact and ROI
• Design, develop and implement brand standards for use across all digital channels
• Manage the Arboretum’s internal and external email communications through Salesforce.
• Consult with internal and external stakeholders on digital marketing strategies
• Manage external relationships with vendors, agencies and designers
• Build and direct a cohesive team of internal and external personnel to effectively develop digital solutions
• Partner closely with other teams and collaborate on strategy, execution, and measurement of ROI.
Supervise marketing, communications, and public relations staff 15%
• Recruit, hire, train, schedule, assign work and evaluate performance of all staff on the team.
• Coach, develop and provide performance management guidance to employees as required
This description does not include all possible responsibilities in this work and does not limit the assignment of related responsibilities to any position of this specialty.
ADDITIONAL NOTES
The Minnesota Landscape Arboretum Foundation Board Digital Strategy Subcommittee will be an advisory resource for this position.
QUALIFICATIONS AND EDUCATION REQUIREMENTS
• BA/BS plus at least 4 years of experience including:
• Experience implementing best-practice strategic marketing
• Knowledge of marketing research techniques
• Managing multiple-channel marketing campaigns, including digital
• Proven track record of working with individuals with diverse identities and underrepresented communities
• Experience leading a team of 3 or more
PREFERRED SKILLS
• Implementing and monitoring institutional branding
• Collaborating with internal and external stakeholders
• Managing a multi-talent team
Company info
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