Social Media Marketing Specialist

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Job Description
Job Title: Social Media Marketing Specialist
Join a team where you can be an integral part of Aptean’s success.
The Who, What, Where and Why
Aptean’s Marketing Team is hiring for a Social Media Marketing Specialist who is responsible for developing and executing our social media strategy in order to increase our online presence and improve our marketing and sales efforts globally. This positon will champion the company’s social media efforts on multiple channels, producing content and assets that increase brand awareness and position the company as mid-market leader. Plan, develop, execute, analyze, test and refine tactics to deliver measurable results. This position will work closely with other marketing team members, executives, product teams, and sales to understand the goals and objectives with particular focus on demand generation activities that drive quality leads and build customer advocacy. Candidates will have a successful track record of developing and executing muti-channel social media marketing programs with proven engagement results.
Who?
We’d like this person to have the following skills/abilities:
· Bachelor’s Degree preferred.
· Typically requires a minimum of 2-5 years of related experience marketing B2B companies with a Bachelor’s degree, enterprise software solutions (ERP/CRM/SCM)
· Creative thinker and understanding of positioning the right message to the right audience.
· Strong understanding of social media platforms, automation and reporting tools.
· Demonstrated ability to collaborate with senior management and peers across multiple organizations, geographic regions and/or cultures.
· Excellent verbal and written communication skills, including the ability to understand technical concepts and explain their benefits to target audiences.
· Enthusiastic about social media and thrive in a fast paced environment where deadlines materialize on short notice.
· Passionate about owning your role, responsibilities, and deliverables and enjoy working on a volume of moving pieces to accomplish an end goal.
· Experience working with multiple campaigns and multiple stakeholders while staying very organized. Understanding that success is a result of teamwork.
· Keen understanding of marketing objectives and strategies within a B2B environment.
· Experience using Microsoft Office products
· Strong analytical problem solving and decision making skills.
· Strong time management, attention to detail, and prioritization skills.
· Strong desire to undertake ongoing professional study and training.
· Marketing experience strongly preferred - or relevant agency related experience with corporate level accounts.
· Strong understanding of the social media marketing principles and execution.
What?
In this role, you would:
1. Develop and execute organic and paid social campaigns across multiple platforms markets, and industries.
2. Be the social media expert on strategy, policy and procedures in accordance with the most current regulations, best practices, and branding guidelines.
3. Work with key stakeholders to develop integrated industry content and maintain a master schedule for social media programs that aligns with EUG plans and sales objectives.
4. Develop a regular cadence that supports Aptean’s culture, expertise and market presence integrating HR initiatives and product lines profiles.
Create and present monthly KPI reports for paid or organic social activities that highlight wins and opportunities for optimization.
Remain current on paid social best practices and share learnings with the marketing and sales teams to continually improve services. Keep up to date on the latest trends, projects, and innovations in social advertising, content and influencer activations.
7. Identify new and existing social media platforms and opportunities to increase market reach and produce entry and reentry plans to build brand awareness.
8. Communicate with industry professionals and influencers to establish a strong network.
9. Support additional demand generation and customer advocacy campaigns and events as needed.
Why?
In this role you will work on a great team that values self-motivation, attention to detail, and effective communication. This team is fast-paced and collaborative.
Aptean is where go-getters with strong problem solving skills can thrive. We provide learning opportunities across the company so that you can build and advance your career here no matter your background. Each and every one of us has a different story and different strengths. We are a dynamic company that cares about our 1,700 employees as much as our customers, and our leadership team
believes in finding and retaining awesome people.
To promote health and wellness, Aptean employees are provided with competitive compensation, robust benefits beginning day-one, and a self-managed PTO policy. Our open-office environment and modern breakroom allow people to get to know each other from across departments.
Where?
This position will be located in our corporate headquarters in Alpharetta, GA at 4325 Alexander Dr #100, Alpharetta, GA 30022. You will enjoy our perks: mini-mart for snacks, drinks, and quick lunches, modern breakroom that allows people to get to know employees from other departments, monthly birthday celebrations, massages, monthly food trucks and breakfasts – all provided in an open-office environment. What you will also get to experience is a company that believes in the power of working collaboratively and winning together; that strives to balance work and home life, that seeks and hires teams of motivated go-getters, understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture where everyone is able to do and be the best version of themselves. We seek people who naturally demonstrate our values, who are challenged by problems, empower others to thrive, people who can draw the owl and not be beholden to one playbook.
About Us
Aptean is a private-equity backed software company that connects companies in specific industries with specialized software solutions
. In today’s fast-paced, highly competitive economy, organizations don’t have time to waste forcing homegrown software, spreadsheets, and one-size-fits-all solutions to do things they were never designed to do. Aptean is on a mission to end those workarounds with streamlined industry-specific software solutions. That’s why over 4,100 highly specialized organizations in more than 20 industries and 54 countries rely on us to simplify their everyday operations.
If you are looking for a company where you can give your best, work collaboratively, and build your career, we encourage you to submit an application!
Aptean, Inc., is an Equal Employment Opportunity Employer. In accordance with applicable federal, state, and local laws we do not tolerate discrimination or harassment against any applicant for employment or employee with Aptean because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other group status protected by applicable law.
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