Integrated Digital Specialist

Profile

As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company.
The IDS will be the markets subject matter expert on digital advertising services and will work both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals.
The IDS will achieve this by professionally and effectively selling Nexstar s digital advertising solutions (including but not limited to targeted video, email marketing, digital display advertising, SEO/SEM, and sponsorships) to advance client objectives.
Implements digital advertising solutions to consistently grow and exceed revenue goals.
Establishes credible relationships with the business community.
Makes sales calls on existing clients and cold calls prospective clients.
Upselling assigned accounts and develops new accounts.
Prepares and delivers sales presentations to clients.
Presents custom solutions to clients to meet their specific advertising needs.
Works with clients and station personnel to develop targeted digital display, video, social advertising campaigns, as well as other digital services such as CTV/OTT, SEM, and SEO.
Performs other duties as assigned.
Work experience and education required for position
Bachelors degree in Marketing, Advertising or Public Relations, or a related field, or an equivalent combination of education and work related experience.
Minimum one years experience in sales, preferably in the media field.
Valid drivers license with an acceptable driving record.
Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, and other office equipment.
The IDS must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.
Special Skills Required:
Fluency in English.
Excellent communication skills, both oral and written.
Proficiency with Microsoft Office products (Power Point, Excel, etc.)
WIVT-TV / WBGH-TV IS AN EQUAL OPPORTUNITY EMPLOYER
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 283,000 hours of original video content each year. Nexstar owns Americas largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstars television assets also include NewsNation, Americas fastest-growing national news and entertainment cable network reaching 75 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Companys portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property with over 120 million monthly unique users as of December 31, 2021. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit ****EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Categories
Marketing
Sales / Business Development
Arts / Entertainment / Media
Posted:
2022-03-01
Expires:
2022-03-31
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