Administrative Associate - Marketing Associate

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Administrative Associate - Marketing Associate

Duties: To serve as a marketing associate, responsible for supporting the marketing manager, by providing basic data manipulation services along with assistance in the execution of print and email marketing campaigns for a large portfolio of live continuing legal education conferences and online offerings. Work as one of two marketing associates in the continuing legal education (CLE) department under the direct guidance of the marketing manager to provide support to the development, scheduling, timely production and execution of print and email campaigns for a portfolio of 50+ conferences and online offerings. Responsible for timely collection and review of copy and graphics, and coordination of service providers to ensure all campaign elements execute on schedule. Process and track accreditation of conferences and course offerings. Develop and continuously update a working knowledge of the MCLE and ethics accreditation rules and regulations in Texas and nationwide. Develop and implement continuing education accreditation for other professional licenses that may benefit from the Department's offerings, including paralegal, financial, planning, real estate, and other certification accreditations. Assist in list selection, acquisition, builds, and transmission for print and email campaigns, as well as post-campaign analysis of results. Develop and maintain an understanding of website analysis using Google Analytics and other software as needed. Use the Department's custom content management software, Adobe Creative Suite, and standardized templates for web pages, landing pages, order forms, and email messaging to deploy content on Department's web site. Create and refine custom SQL searches for data extraction from our customer database. Normalize data and incorporate as needed into marketing campaigns. Analyze results of campaigns using Google Analytics or other tools currently in use in our system. Learn and apply tactics for data evaluation in SQL that can be used in conjunction with our current custom consumer website. Highlight obvious trends in the data. Report to manager and all team members the results of analyses. Proficiently use software, for the benefit of the department and under direction from the marketing manager, such as MailChimp or similar SAAS marketing offerings, Qualtrics survey software, WordPress, project management software and various online and social media platforms, such as LinkedIn, Twitter, and others with rising popularity. Incorporate new software offerings as needed and teach other team members how to use the systems. Respond quickly and professionally to requests from the marketing manager and upper management for information and specific deliverables, as well as follow instructions and meet deadlines as assigned. Work calmly and professionally with a variety of work styles and personalities. Communicate pro-actively with all CLE team members. Liaise as directed by the marketing manager with UT CLE co-sponsors and/or other conference sponsors regarding joint marketing efforts to obtain and provide needed copy, list, and campaign coordination.

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