Adwords Grant Management and SEO Specialist

Profile

Adwords Grant Management and SEO Specialist
Seeking sole freelancer....no agencies please!
The Telebehavioral Health Insitute ([login to view URL]) trains medical and behavioral professionals in how to legally and ethically conduct telehealth worldwide.
We are a privately held telehealth training and consulting firm, located at telehealth.org. We are looking for an SEO/SEM expert to manage Adwords grant management, all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns to maximize ROI.
Responsibilities:
* Optimizing copy and web pages for search engine optimization
* Performing ongoing keyword research including discovery and expansion of keyword opportunities
* Researching and implementing content recommendations for organic SEO success
* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Key responsibility will be Google Adwords management, with a need for not for profit Adwords grant management.
* Research and analyze competitor advertising links
* Develop and implement link building strategy
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code
* Work with marketing team to drive SEO in content creation and content programming
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
* Proven SEO experience
* Proven SEM experience managing PPC campaigns with Google Adwords, including Google Adword Grant management.
* Solid understanding of performance marketing, conversion, and online customer acquisition
* In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
* Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
* Experience with A/B and multivariate experiments
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Knowledge of ranking factors and search engine algorithms
* Up-to-date with the latest trends and best practices in SEO and SEM
* BS/MS degree in a quantitative, test-driven field
Skills:
Google Adwords
, Google Analytics
, Keyword Research
, PPC Marketing
, SEO Auditing

Company info

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