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Job Details

Marketing Intelligence Specialist

Location
Philadelphia, PA, United States

Posted on
Sep 21, 2022

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Description
Greenberg Traurig, a global law firm, currently has an excellent opportunity for a Competitive/Marketing Intelligence Specialist in our Atlanta, Boston,
Las Vegas, 
Philadelphia, 
Phoenix, or Salt Lake City. We offer competitive compensation and an excellent benefits package.
Position Summary
The Marketing Intelligence Specialist will work with the Marketing Intelligence (MI) team.  This role will support efforts to inform firm strategy, business development, and client relationship management. This position reports directly to the Manager of Marketing Intelligence, while working collaboratively with, and as an integral part of, the regional and global marketing and business development team. 
Duties & Responsibilities
Research and create detailed analytical reports on the legal needs of potential and current clients, industries or geographical regions;
Analyze legal industry trends in terms of growth metrics, profitability measures, business development effectiveness, and return on investment;
Assist in developing and executing actionable business development strategic plans and campaigns;
Identify external resources to assist in understanding the competitive environment;
Prepare industry/company target lists, reports and profiles including background information, advisory relationships and market intelligence utilizing internal and external data sources;
Partner with other members of the MI Team to contribute to the effective use of internal and third-party technologies and resources to execute marketing intelligence functions; and
Assist with and manage a variety of short and long-term projects and day-to-day requests.
Collaborate with marketing and other business professionals throughout the firm, across functions and teams.
Skills & Competencies
Well-developed research, analytical, and problem-solving skills
Self-starter and team player, able to accept direction, yet work independently
Excellent prioritization and time management skills
Outstanding interpersonal and communication skills, both written and oral
Flexibility and adaptability in a fast-paced work environment
Strong client-first work ethic
Ability to remain calm under pressure
Ability to effectively interface with all levels of personnel within the organization
Strong attention to detail
Qualifications & Prior Experience
Bachelor’s degree is required. Master’s degree in library or information science, with course work in legal and business research preferred; Or other advanced degree with extensive legal research background will be considered.
Minimum of two years’ experience in a marketing intelligence, competitive intelligence, or corporate research role
Expertise in using computer-based research tools such as: Capital IQ
, Intelligize
, Lexis, Westlaw, Bloomberg Law, Docket Navigator, Lex Machina, and Pitchbook. Should also be well-versed in general internet searches and federal databases.
High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)
Greenberg Traurig is an Equal Opportunity Employer and committed to diversity and inclusion in the workplace. Individuals seeking employment at Greenberg Traurig are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, disability, veteran status, or genetic information, among other protected bases.
In support of our commitment to a diverse and inclusive workplace, GT participates in the Mansfield Rule Certification Program. The program, which is administered by The Diversity Lab, seeks to increase diversity representation in the legal profession and within law firm leadership roles. In 2019, GT achieved Mansfield 3.0 Certification, and in 2020, we achieved an even higher standard: Mansfield 4.0 Certification Plus. GT is currently participating in the Mansfield Rule 5.0 Certification Program. Providing your data during the application process helps us with achieving that goal and with meeting reporting/record-keeping obligations under federal and state law and other legal requirements.

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