Director Product Marketing

Profile

**MEMBERS ONLY**SIGN UP NOW***.'s Technology, Product & Experience organization works at the intersection of media and technology. Our innovative teams are continually developing and delivering products that transform the customer experience. From creating apps like TVGo to new features such as the Talking Guide on the X1 platform, we work every day to make a positive impact through innovation in the pursuit of building amazing products that are enjoyable, easy to use and accessible across all platforms. The team also develops and supports our evolving network architecture, including next-generation consumer systems and technologies, infrastructure and engineering, network integration and management tools, and technical standards. Because our employees are our most valuable asset, we offer a flexible working environment to balance the need to work independently wherever you choose, with days that require collaboration at one of our offices. Our roles primarily reside inside or around one of our Tech Hubs (Philadelphia and surrounding suburbs, Denver, Austin, Silicon Valley, Washington DC/N. Virginia).

Job Summary

You like to create. You are entrepreneurial. You enjoy writing and design, within the context of driving business outcomes. You are driven by outcomes and metrics. You achieve satisfaction in creating new ways of communicating and showing the value in cybersecurity solutions, and seeing the results in the form of helping to better protect customers. In the role of Director, Marketing, you will be a leader within **MEMBERS ONLY**SIGN UP NOW***. Technology Solution's exciting new cyber security business unit, which sells SaaS and subscription security solutions to the large enterprise and federal government. Currently, two solutions, BluVector and DataBee, both used internally by the **MEMBERS ONLY**SIGN UP NOW***. CISO organization, are sold by the business unit. These solutions are advanced threat detection, advanced threat hunting and security operations center and compliance offerings that improve security and compliance in a cost-effective manner. Reporting to Vice President and General Manager of the CTS Cyber Security business unit, you will be responsible for executing on the marketing needs of the business unit with direction and guidance from the VP/GM. You will lead the development of the annual marketing strategy for the BU. You will own the creation of new technical product marketing and sales enablement materials to facilitate bringing DataBee, a new SaaS solution, to market. You will be influential in creating a startup culture for the business unit, enabling and empowering your teammates to work in an agile fashion. You are expected to use past creative experience and sound business judgment to make decisions on the best way to use marketing content to execute on customer acquisition plans and sales goals. Because this BU is a startup within a larger company, while 60-70% of your time will be based on product marketing items in your first year, you will also have the opportunity to grow to be responsible for all of marketing for the BU.

Job Description

Core Responsibilities


In partnership with the VP/GM of the BU, you will be in charge of setting the annual marketing strategy and plan for the CTS cybersecurity BU to support our product development and sales objectives in bringing the new DataBee offering to market.

Design a marketing program suitable for a lean startup poised for growth, that leverages a mix of in-house talent and contracted talent (eg PR firms, creative agencies), and be responsible for managing relationships with these resources

Lead development of strategic and tactical content to communicate the new DataBee offering, including:

Owning the marketing launch plans of new major DataBee releases

Writing content for standard product marketing materials including solution briefs, datasheets, pitch decks, competitive battlecards, etc. in partnership with the cross-functional DataBee team

Own briefing and inquiry strategy with Gartner and other trade analysts

Choosing slogans and setting the vision for trademark imagery for our product and cybersecurity suite

Execute on marketing plans with our main go-to-market partner, Snowflake including webinars, Snowflake Summit talks, advertisements

Assist VP Product Management with sales enablement content for DataBee's emerging sales team, including keeping abreast of competitors and creating competitive battlecards or other collateral

In partnership with **MEMBERS ONLY**SIGN UP NOW***.'s CISO, evangelize the new architectural approach of a security and compliance datafabric through webinar or tradeshow appearances, videos, blogs, infographics or other media of your choosing.





The following areas you will have the opportunity to design the strategy and then oversee the execution of your strategy by a team-member:

Digital marketing of the BU and DataBee, including social media appearances and web pages, in partnership with CTS overall marketing

PR, thought leadership and brand campaigns for the CTS Cybersecurity BU





Remote with possibility for travel up to 25% of the time.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.


Additional Required Skills and Experience:


Bachelor's degree

Demonstrated experience in technical product marketing at leading SaaS cybersecurity companies

Demonstrated technical marketing ability

Demonstrated launch experience specifically in bringing a new cybersecurity product to market

Demonstrated speaking experience evangelizing technological approaches via digital methods (eg webinars)

Experience managing cross-functional projects and stakeholders

Experience leading through both direct authority and influence

Microsoft Office fluency

Experience partnering with a VP or other executive in sales and marketing to launch new cybersecurity products

Experience supporting marketing engagements with technology and/or GTM partners


Additional Desired Skills and Experience:


Experience with brand creation, thought leadership creation

Relationships with and/or knowledge of Gartner, Forrester and IDC

Experience working in companies of different sizes

Demonstrated experience evangelizing new architectural approaches to security


**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Salary:

Pay Range: $166,347.92 - $249,521.87

**MEMBERS ONLY**SIGN UP NOW***. intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

Company info

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