Sr. Analyst eCommerce Merchandising

Profile

**MEMBERS ONLY**SIGN UP NOW***. brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at **MEMBERS ONLY**SIGN UP NOW***..

Job Summary

Responsible for assisting in the development of xfinity.com merchandising strategies that will maximize revenue, meet divisional goals, and create a great customer experience. Campaign execution and management to grow eCommerce sales and revenue generating add-ons for primarily existing customers, although some support for new customers is also needed. Responsible for assisting with existing customer upgrade sales, rebundle, add-ons, and retention efforts. Utilize personalization strategies to maximize engagement and conversion. This individual will collaborate and work across the organization (marketing partners, Division leadership, legal, finance, Product, Content, Segmentation, and design teams as needed). Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.

Job Description

CoreResponsibilities


Lead the execution of site merchandising to support Existing Customer ecommerce sales. Assist in the development of strategy for ecommerce sales and merchandising. Merchandising campaigns include upselling main lines of business (Internet, Video, Home Phone, Home Security, Xfinity Mobile) and add-ons like Flex, sports/premiums/channel add-ons, and pay-per-view events.

Create personalized merchandising experience for customers on existing customer properties: Dotcom 2.0 Homepage, Dotcom 2.0 Line of Business pages and Sales Center. Support personalized upsell on the Xfinity App. Request new Datacast segment builds and monitor performance/functionality. Partner closely with Segmentation/Nexus teams to develop and execute personalization strategies.

Plan and execute promotions such as new mobile device offers, Bring your Own Device Mobile offers, VISA offers, and Black Friday campaigns.

Support go-to-market product launches, A/B testing, and disseminating critical information for customers .

Manage tight timelines and multiple stakeholders for campaign launches. The process includes maintaining an existing customer promo calendar, submitting creative briefs/intake requests, working through creative development process, performing quality assurance, and optimizing the conversion funnel; will need to exercise judgement and escalate any blockers to on-time launch.

Manage launch of New Channel / Existing Channel updates/ Quick Checkout (Pay-per-view events, SVODS, Premiums, IPNs, etc) in the buyflow. Create Wiki pages, test and implement buyflow creative, coordinating with multiple teams. Lead pre-launch/post-production testing efforts for the customer facing buyflow pages, as well as technical updates that enable purchase on dotcom. Triage with the tech teams on issues that arise in the process.

Identify and submit any issues found in the customer experience to the technology team as incidents. Work with the technology teams to test, triage and find resolution.

Assist with prospect re-targeting program on site, including A/B testing, prospect and existing customer promotional campaigns, and other initiatives to improve conversion. Also involved with the creation and execution of creative merchandising opportunities outside of what internal Content Management System can deliver. Partner with 3rd party vendor to plan and execute campaigns.

Partner with eCommerce Optimization team to develop reports on funnel analysis and insights, identifying opportunities for merchandising improvement and optimization.

Partner with **MEMBERS ONLY**SIGN UP NOW***. Analytics team, Quantum Metric and Adobe, utilizing analysis tools such as dashboards, heat maps, click tracking, replay functions, and more to discover learnings and create a better customer experience. Staying close to the data, numbers and performance is critical to success.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Working nights and/or weekends is not a regular occurance, but must be flexible to work night and weekends as necessary.

Other duties and responsibilities as assigned.


Employees at all levels are expected to:


Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.


Disclaimer:


This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.

**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

Company info

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