Regional Marketing Manager Miami FL

Profile

136575BR

Job Title:

Regional Marketing Manager – Miami, FL

No. of Positions:

1

Job Description:

What’s the role?

The Regional Marketing Manager is responsible for establishing with the local MD team the Lubricant Business strategy for each country under his scope. Work to understand local lubricant market and customer needs to set business priorities and build an annual Marketing plan to support it. Need to follow up the annual marketing plan implementation, budget and MDF payment control, track Shell brand performance, results from growth campaigns, guide sector review, CVP definition and pipeline growth activities, and rolling out global/regional key initiatives that connects with local market needs. This position is also responsible to drive/lead B2B Cluster Growth Strategy

Accountabilities:


Request MD carry out customer, competitor and market analysis with the aim of identifying growth opportunities.
Set with Distributor account manager and MD Leadership team key business priorities and marketing activities that support the delivery of the annual Business Plan.
Leading Road Map and Annual Business Plan Exercise to produce the marketing plan ensuring that objectives are specific and that resource requirements are clear.
Follow Up with MD Marketing team the implementation of key initiatives, and monitor against KPI’s.
Manage interface with Regional Marketing team, align local marketing plan with Cluster strategies and directions.
Orient MD with B2B and B2C Marketing activities. Support them enhance lead generation, promote relevant CVPs to customers, use the full marketing channel mix for positioning relevant messages to drive customer loyalty (retention), increase share of wallet and improve satisfaction.
Review business strategy at a market or segment level, identifying opportunities to turnaround unprofitable businesses. Implement recommendation within agreed timeframe.
Actively support the Sales 1st journey ensuring a direct impact from marketing on achieving bottom line results. This includes training the sales teams on CVP knowledge, on marketing execution and work with DAM on MILOs and QBRs.
Coach MD team members and deliver Training to improving MD Marketing capabilities.
Strength Shell brand in the country for all sectors, supporting MD set clear media strategy and Brand health KPis tracking. Serve as gate keeper of MDs communications, ensuring compliance in use of tools, ways of communication, as well as in the use of the Shell brand (adhering to brand guidelines and VI compliance) but making this message relevant for local market.
Support MD set and review portfolio offer with clear price position and brand strategy for main product families
Negotiate with MD marketing plan budget allocation, based on business priorities, brand needs on each marketing and amount of investment available working to improve MD investment commitment
Control MD Marketing plan Execution and budget spend monthly tracking activities ROI to improve future marketing plan definition and sharing best practices at region and global level.


Auto req ID:

136575BR

Skillpool:

Commercial Business to Business (B2B)

Country of Work Location:

United States

Employment Type:

Full Time

Company Description:

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals. As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business. Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…


We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.


A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell participates in E-Verify.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.

Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability.

Work Location:

Florida - Port Tampa

Requirements:

What we need from you


Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.
Must be fluent in English and Spanish.
Lubricants business knowledge or CPG (Consumer product goods) is preferred.
Minimum 5 years of experience in marketing role, brand Management, trade marketing and Distributor Marketing.
Experience in building strong relationships with internal and external stakeholders. Ability to work with diverse teams face-to-face and virtually.
Strategic mind set being able to connect tools and manage suppliers to deliver business improvement development.
Experience in proactively identify insights and finding creative ways to look at the business.
Highly effective at presenting complex information and analysis in a compelling and persuasive manner.
Proven ability to negotiate priorities.
A passion for marketing and strong drive for market leadership.


City, State (if applicable):

Miami, FL

Company info

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