VP - Experience Content amp Brand

Profile

OUR VISION: THE WORLD. SUBSCRIBED.
Customers have changed. They’re looking for new ways to engage with businesses. Consumers today
have a new set of expectations. They want outcomes, not ownership. Customization, not generalization. Constant improvement, not planned obsolescence.
In the old world (let’s call it the Product Economy) it was all about things. Acquiring new customers, shipping commodities, billing for one-time transactions. But in today’s new era, it’s all about relationships. More and more customers are becoming subscribers because subscription experiences built around services meet consumers’ needs better than the static offerings or a single product.
Our vision is “The World Subscribed” where one day every company will be a part of the Subscription Economy® (a phrase coined by our CEO, Tien Tzuo and author of the best selling book
Subscribed
THE TEAM:
Our Marketing team plays a pivotal role in evangelizing the subscription economy and sustaining Zuora’s rapid global growth. ZEO marketers are world-class storytellers and strategic campaign builders. We are a design-driven organization that loves to collaborate, innovate, and tackle tough technical and conceptual projects. Traditional cookie-cutter B2B marketing is taboo here. Instead, with everything we do — from marketing operations to brand design — we strive to create original solutions and stand out from the crowd. We are energized by our work, inspired by our team, and always looking to take our marketing to the next level.
YOUR MISSION:
Translate our company’s unique perspective and expertise into a global platform that brings the “Journey to Usership” to life through a system that unifies our brand(s), our content, and our experiences (digital and physical). Drive expanding engagement with the companies and executives in our target markets that ultimately delivers the pipeline needed to create a $1-4B recurring revenue business.
Tell the Story:
Bring our data, insights, and perspectives to life through modern storytelling techniques that span mediums.
Cultivate the Audience:
Develop a following. Test, iterate, and measure results to optimize for engagement that grows faster than the business.
Scale the Machine:
This is a multi-year journey. Architect the system, with internal and external resources, that scales along with our business.
THE OPPORTUNITY:
Rewrite the blueprint for how marketing itself works for the new era - guiding the world’s best companies on their “Journey to Usership.”
We’ve coined the term “Subscription Economy” and have driven the acceleration of this shift. We even
wrote the book
on it. We’ve shaken up how other software companies think about
marketing and positioning
The “
Subscribed
” brand, and our associated content, properties, and events, has become the reason that senior executives at the best companies look to us for insight, strategy, and guidance on how to succeed on their journey to usership and win in this new world. Our expertise is one of our most valuable assets, and we have the opportunity to use this asset to become a multi-billion dollar revenue company.
We must dramatically scale our Subscribed brand platform, and become the global trusted voice for this business transformation. We need to think differently - not like a b2b software company, but like the world’s best media companies, who live or die based on the ability to spread ideas through compelling content, unique physical and virtual experiences, and strategies to grow and cultivate organic audiences.
We’re looking for a leader with a deep understanding of what it takes to create a category-defining brand, who thinks more like a modern show-runner (see
this
, and
this
) than a software marketer, who understands how to use digital platforms to generate a following. And a leader who can scale an organization of amazingly talented storytellers and to inspire the CMO class of 2030 who, when we look back, learned how to rethink b2b marketing at Zuora.
WHAT YOU’LL ACHIEVE
Create the “Subscribed Studio” that produces our story. Story-telling structures, mediums, and styles have evolved dramatically in the past 5-10 years, and the best brands and media properties are figuring out new ways to combine events (live & virtual), video, visual, written, and interactive content in new ways to deliver key messages as engaging stories. We have the raw talent across these domains, but need to bring these independent skill sets together for larger impact and stronger storytelling.
Transform our web & social properties into predictable engagement engines, with a clear path to pipeline. Unlocking digital in 2021 has the potential to drive an order of magnitude more awareness and engagement in the company - and if done well - lead to a significant lift in pipeline generated.
Our brand creates an emotional reaction that amplifies our story. Zuora has always had a “challenger” message, and a mission to change how the world thinks about business. We are purpose driven. Our brand is a tool to amplify this feeling, and ultimately create an emotional reaction that attaches people to our cause.
Scale our org and production capability, develop raw talent. We have amazing writers, designers - and we need to continue to create compelling opportunities for the team to grow and develop. To do so, we need to put in place a system for scaling the way we work together and to develop talent.
ABOUT ZUORA & OUR “ZEO” CULTURE
Zuora (NYSE: ZUO) Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-revenue process seamlessly across billing and revenue recognition. Zuora serves more than 1,000 companies around the world, including Box, Ford, Penske Media Corporation, Schneider Electric, Siemens, Xplornet, and Zoom.
At Zuora, we have one CEO but ​every employee is empowered and supported to be the ‘ZEO’ of their own career experience. By embedding inclusion and belonging into our processes, policies and culture, we are building a workplace where our 1,200 ZEOs across North America, Europe, and APAC can bring all the elements of who they are into their work.
In addition to an industry-leading six-month, 100% paid parental leave for all our ZEOs, we also offer programs to support your mental health and give back to our communities along with “career cash” and plenty of learning and development opportunities.
To learn more visit
****Zuora is proud to be an Equal Employment Opportunity employer.
Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.
Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.

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