Interprets simple internal and external business challenges and recommends best practices to improve products processes or services. Stays informed of industry trends that may influence work.

Profile

Interprets simple internal and external business challenges and recommends best practices to improve products, processes or services. Stays informed of industry trends that may influence work.
Job Description
Director, External Communications – GE Digital
Remote (WFH anywhere in US)
Company Overview
This is an exciting and historic moment to join GE. In 2021, GE announced plans to become three independent and publicly traded businesses focusing on healthcare, aviation and energy over the next several years. Channeling its 130 years of innovation, all three – each a leader in its industry – will carry forward the legacy of innovation that dates back to Thomas Edison while at the same time welcoming a new beginning.
In early 2024, GE plans to take public its portfolio of energy businesses under the banner name GE Vernova. This energy portfolio, which includes gas turbines, onshore and offshore wind turbines, grid technology and software, is already helping customers around the world decarbonize and bring online more reliable, affordable and sustainable electricity. This portfolio of businesses is powerful – in fact, 1/3 of the world’s electricity is powered by GE’s equipment.
GE Digital is the rapidly growing software company inside the GE Vernova portfolio. GE Digital delivers the software that accelerates the future of energy and is driving the decarbonization of the planet across the energy ecosystem – from creation through consumption.
GE Digital is in a strong position to lead the energy transition, building on its significant momentum of financial and operational progress. We are looking for a dynamic leader who shares our passion and determination for taking on one of the world’s biggest challenges. Together with our customers, we will help electrify the world while driving affordability, reliability, and sustainability in every corner of it.
Job Description Summary
This highly strategic, senior leader reporting to the Global Head of Communications, VP Marketing will have a once-in-a-career opportunity to shape and lead the media relations, corporate and investor communications strategy for GE Digital, the leading software division inside the GE Vernova portfolio of companies.
This leader will be responsible for supporting the development and global execution of a comprehensive media strategy focused on building and protecting reputation and driving meaningful coverage that supports GE Digital’s commercial efforts and strategy. A media master, storyteller, trusted advisor and relationship builder, this candidate knows how to reach and connect to top media and influencers as easily and effectively as internal C-suite executives.
If you are creative, collaborative, and enjoy the challenge and thrill of a fast-paced environment, we want you on our team. In this role, you will create compelling pitch angles and targeted media approaches to reach the right audiences with the right messages that position GE Digital as an industry leader, drive positive media coverage and support the company’s vision, growth, and brand strategy.
Essential Responsibilities:
Drive the development and implementation of a focused PR strategy to dominate share of voice and proactively communicate the agreed messages to targeted media. Drive strategic PR initiatives to increase awareness of GE Digital, products and messages.
Create, implement, and manage integrated communications plans in support of company’s strategic objectives and priorities that reach key external stakeholders, including reporters, investors, customers, communities, and the general public.
Act as trusted advisor to the Global Head of Communications, Business Communicators; and Corporate Communications leaders on driving integrated and strategic communications programs, internally and externally, tied to desired business outcomes and strategies.
Work closely with product and regional communications teams to communicate new business initiatives to media and align media strategy with business objectives; ensure consistent messaging across regions
Contribute to the development and fostering of relationships with key media outlets to increase positive media coverage; identify and introduce new channels to maximize coverage
Collaborate with the social media team to present unified messages across all media and social media channels
Handle incoming media inquiries, liaising closely with the broader Communications teams.
Organize briefings with key media, organize press events, effectively select target media for special events and individual PR opportunities, secure placement in relevant features, media opportunities and speaking engagements
Proactively create and distribute company news via releases, pitches, press releases, editorial placements; manage editorial calendar to maximize media coverage and exposure
Collaborate with the brand and storytelling team to effectively and proactively drive and elevate brand awareness of GE Digital among public through effective and targeted media use
Keep up to date with emerging media trends and nontraditional media channels and updates media and public strategy accordingly
Handle crisis and other reactive PR situations, knowing when and how to respond to media inquiries; identify and escalate potential public issues that may impact GE Digital; diffuse rumors, resolve conflicting messages
Provide PR guidance, support, and resources for the team and colleagues from functions including sales, marketing, legal, HR,
Track key coverage for market and share news; compile competitive intelligence reports and track core themes and topics as required
Manage agencies and support the planning and execution of fully integrated communications strategies.
Key Qualifications
Bachelor’s degree from accredited university or college
At least 10 years of communications and media relations experience covering communications, PR or marketing communications, and global public affairs.
Experience working with a global organization in a corporate PR capacity
Experience with social media tools including blogs, podcasts, LinkedIn, Twitter and Facebook
Extensive knowledge and network with media/journalists
Experience and/ or passion for leading, coaching and developing high performing teams
Excellent oral, written, and presentation skills
Ability to continually prioritize and multi-task in a dynamic, creative, fast paced environment
Highly collaborative with exceptional interpersonal and relationship-building skills; international experience and outlook with ability to work effectively across cultures
Exceptional organizational skills and attention to detail
Required Qualifications
For roles outside of the USA- This role requires significant experience in the Communications & Communications Business Partner. Knowledge level is comparable to a Master's degree from an accredited university or college ( or a high school diploma with relevant experience).
For roles in USA - Master's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s)).
Desired Characteristics
Deep respect for the world-changing work and mission of GE Digital; passion for the cause is a must
Strategic communications and media relations expert with hands-on experience in corporate communications, public relations, and/or government/ political campaign experience
Established relationships with variety of media outlets, reporters, and other key influencers and leaders
Deep experience in issues management and crisis communications
Demonstrated experience building relationships and acting as a trusted advisor to senior level executives
Track record of leading with transparency, acting with humility, and delivering with focus
Superb oral and written communication skills
Ability to analyze complex projects and business problems and provide effective advice to senior leaders
Ability to absorb, digest, and distill highly technical subject matter into clear and concise content
Ability to energize others by providing coaching and feedback
Leader who seeks ways to continuously improve the way we work by consistently measuring communications results
Strong interpersonal and leadership skills with an ability to navigate various stakeholders with different objectives
Experience and/ or curiosity about data analysis and its applications to communications
Note:
To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years' experience required for any role based within the USA.
For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.
Additional Information
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (**** . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
As a federal government contractor, GE may in the future be required to have U.S. employees fully vaccinated against COVID-19. Some GE customers currently have vaccination mandates that may apply to GE employees.
Relocation Assistance Provided:
No

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