Assistant Director Of Marketing And Communications

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Assistant Director of Marketing and Communications

Duties: Collaborate with the Deans, the Director of Marketing and Communications, faculty, and other law school departments to elevate the recognition of the University School of Law on a local, national and international scale by developing and implementing implement an annual, integrated strategic marketing and communications plan. Assist in the development and implementation of innovative marketing strategies that attract new students to the law school’s JD, LLM and Master’s degree programs, and faculty, staff and donors and increase the school’s reputation with peer groups. Develop targeted, consistent messages to be used across platforms aimed at increasing the brand position of the Case School of Law. Research, write and edit content for a variety of school collateral, including four newsletters, brochures, annual alumni magazine, website and advertisements in collaboration with the Director of Marketing and Communications, the deans and other interested parties. Manage multiple concurrent marketing projects, including collaboration with faculty and staff, graphic designers, freelance writers and photographers. Track and manage multiple budgets, expenditures and timelines to ensure all projects are delivered on schedule and on budget. Assist the marketing and communications director in ensuring all marketing communications from the school are of the highest professional quality and meet university editorial style and branding visual guidelines. All graphic design projects produced by the Assistant Director will adhere to the university’s brand guidelines Incorporate metrics into projects and assist in evaluating effectiveness of all activities, and propose, revise and oversee activities as necessary to achieve successful efforts. Conduct market research, including analysis of peer institutions, and surveys of internal audiences, peers and alumni. Contribute to the overall social-media strategic direction of the school, identify socially minded messaging and implement social-media updates on a regular basis. Develop content, including photos, videos and copy, for the overall social media strategic vision of the School of Law; prepare postings for LinkedIN, Twitter, Facebook, Instagram, Flickr, Google Photos, YouTube and SnapChat. Contribute to design of the school’s website, including usage analysis, site architecture, information presentation and content; regularly post updates to the site, including news articles, feature stories, department and center subpages, events and media coverage. Collaborate with Information Technology to create compelling online content for School of Law lectures and events. Serve as the marketing and communications lead for school, center and department event promotions. Manage marketing initiatives for those academic center events, including social media postings, print materials, advertisements and email campaigns. Produce basic graphic design layouts for posters, postcard, brochures, advertisements, presentations and other in-house projects. Assist in the research, planning, budgeting and execution of the school’s advertising plan. Assist the university’s central media relations representative in identifying press-worthy news stories and pitching those stories to the media; help respond to requests from the media Collaborate with faculty, staff and Alumni Relations, in addition to attending regular meetings with the Alumni Relations and Development team to identify project needs, newsworthy research and academic stories and, with the director of marketing and communications, determine and implement the best vehicles for their promotion. Update and post major events, lectures and conferences on a shared calendar of events with development, admissions and the Career Development Office to help plan and publicize events. Establish and maintain relationships with faculty, staff, students, alumni, donors and other appropriate subjects for the development of marketing materials. Contribute to the school’s fundraising communications needs, including promotion of philanthropic support and the creation of collateral materials that will enhance giving by coordinating and collaborating with Alumni Relations and Development to assist in graphic design and other fundraising communications needs, including consistent email campaigns, brochures and new collateral for appeals. Implement and develop a calendar for each project. Collaborate on the development and implementation of a school internal communications strategy. Assist the director of marketing and communications in identifying new marketing needs across the school, departments, centers and institutes, and respond to those needs as they arise. Identify new marketing strategies, including advertising and web development, to assist in the analysis, research and implementation of new projects that enhance the School of Law’s marketing and communications mission. Help brainstorm, research and implement new projects that meet the school’s marketing mission. Maintain expert knowledge and understanding of the most state-of-the-art practices in marketing and communication. Remain up to date on all facets of the overarching marketing strategy of the school and current projects and be able to fill in for the director of marketing and communications as needed. Manage outside photographers for special events. Develop the schedule, manage contracts, direct art shoot and attend event. Serve an active role as the liaison between graphic design vendors and the School of Law for large projects, including annual event and lecture brochures. Provide project guidance to vendors while meeting the needs of internal customers. Serve an active role as the liaison between graphic design vendors and the School of Law for large projects, including annual event and lecture brochures. Provide project guidance to vendors while meeting the needs of internal customers. Serve an active role as the law school’s photographer for various events and activities.

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