Director Search Marketing

Profile

Overview:  The Director, Search Marketing will provide leadership on all Paid Search Engine Marketing initiatives within all Demand Media ecommerce products.  The focus will be on acquiring profitable new customers and re-engaging existing customers for our numerous commerce brands and initiatives. Reporting to the Vice President of Acquisition Marketing, this seasoned subject matter expert will serve as the team leader, manage a large budget, and be responsible for driving business results that include new customer acquisition, revenue, and ROI. Strong industry knowledge, PPC best practices, business acumen, quantitative analytics skills, and leadership will be essential for success in this key position. You will also oversee numerous internal and external relationships and be charged with identifying, evaluating, negotiating, and executing initiatives. Essential Functions:

Work with key stakeholders and internal departments to define paid search acquisition strategy, objectives and deadlines to ensure strategic imperatives are met
Develop quarterly plans, optimize operations, and drive business results
Manage the ecommerce Paid Search Marketing team
Manage large multi-million paid search budget with a DR focus
Organize and optimize keyword portfolios to drive business results across multiple brands and products
Use measurement, tracking, and management platforms to create analytics and manage Paid Search operations
Develop effective hypothesis for A/B tests by conducting landing page optimizations and multivariate testing
Engage specialized agencies when necessary
Identify new opportunities and emerging PPC advertising platforms
Partner with key cross-functional teams to ensure relevant organizational goals are factored into PPC Search and other search oriented projects
Engage with senior company management to represent resource needs and performance
Drive innovation and education on the search channels within the organization

Qualifications:  

7 years marketing experience with 5 years in Search Engine Marketing
Ideal background includes retail expertise, a Direct Response approach, and experience managing multiple ecommerce products/clients
BA/BS degree in economics, mathematics, marketing, or related fields
Experienced Team Leader
Clear understanding of search industry best-practices
Demonstrated track record of managing a sizeable budget, driving financial performance, and attaining measurable results through projects
Demonstrated success in driving complex projects within cross functional teams including Product Management and Engineering
Outstanding analytical skills, strong experience in optimization and interpreting test results & drawing conclusions
Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders
Comfortable creating presentations & presenting to senior management
Innovative thinker that is able to operate both in strategic capacity, but also with a laser-focus on flawless execution
Experience in using bid management software and/or other ad serving and ad management platforms
Ability to thrive in a fast-paced, entrepreneurial environment
Regular, dependable attendance and punctuality

Company info

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