Market Development Manager

Profile

We are looking for a detail-oriented individual to fill a key role in a high profile business development group. The Market Development Manager is responsible for the development and execution of Demand Media advertiser solutions for international clients and representatives, including custom pitches and execution. This role involves collaboration with numerous business partners and creative resources to conceive, produce and execute robust best in class sales programs.  The right candidate will additionally own many operational projects including product development, pricing and packaging. Success in this role requires an ability to work in a fast-paced environment, prioritize among multiple tasks while maintaining a keen attention to detail. This role requires strong communication skills as you will be working across business and product teams internally as well as managing relationships with 3rd party partners. We require an opportunistic team player who takes pride in their work, executes on projects and deadlines, and proactively finds ways to create efficiencies.   Responsibilities:

Develop operational best practices and go to market sales strategy for eHow.co.uk, ehowenespanol.com, ehow.com.br and Cracked.com. 
Collaborate with Account Management team to maintain a cohesive workflow between Demand Media and third party partners. 
Collaborate with the programmatic monetization group to help drive cross-platform ad packaging across eHow, Cracked and LiveStrong. 
Continually deliver proactive recommendations for better and more effective monetization efforts.
Serve as the site expert to the sales representatives
Develop pro-active sales programs, collateral and site communications for advertiser outreach.
Work closely with Product, Editorial, Ad Ops and Ad Management teams to execute programs to insure delivery of business goals.
Educate and train the sales organization on new ad opportunities, site features and functionality.

  Requirements:

A minimum of 4 years of advertising, sales and/or marketing experience in an agency or media environment.
Experience developing online marketing or sales programs.
A passion for ideas and the ability to drive creativity into well-executed programs.
Understanding of social media, internet, mobile and passion for emerging media formats.
The ability to work collaboratively across a large, matrixed organization to drive results.
Analytical skills and the ability to drive programs toward business goals.
Strong speaking skills and the ability to showcase marketing programs via presentations.

       

Company info

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