Direct amp Digital Sales Marketing Manager

Profile

We believe each moment in sports can change the plan, change the game and change lives. That’s why our mission is to build the world’s most powerful network of sports video and data to empower teams to make every moment count.
How? By hiring people around the world who want to help us support coaches, players, analysts, recruiters, teams, clubs and fans. Hudl customers use our products to capture video, analyze data, share highlights and a lot more. They stay ahead of the game with the latest technology and we help them achieve their goals.
Want to join us?
We are currently recruiting for an Inside Marketing Manager responsible for creating go to market strategies & campaigns to drive new and renewal revenue - specifically focused on the Inside Sales market that will require experience driving marketing activity that engages
Digital and Direct Sales Pods. You will be able to manage inbound marketing/1:many ABM tactics is a must. Reporting to the Lead Elite Marketing Manager,
you will execute strategic communication plans and marketing programs that create awareness, generate high quality leads, shepherd prospects into qualified opportunities for our sales team and then ensure the customer is on-boarded, engaged and retained year-over-year.
We are looking for someone to join our team in Boston, MA or open to remote work and currently reside within the US East Coast timezone.
You are
Analytical
. You analyze sales pipelines, revenue targets, customer insights, market reports, campaign results, etc. and action off of data.
Customer-centric.
You passionately seek to walk the proverbial mile in the user's shoes, allowing you to write and speak their language.
Organized
. You possess project management skills to quarterback a team of marketers to bring your strategy to life.
Tactical
. You understand how to create a strategic vision, what needs to be done and how to work with others to activate.
Two-brained.
You have the ability to seamlessly transition between creative right-brain thinking and analytical left-brain approach to deliver marketing campaigns on-time, on-cost and on-quality with measurable results.
Collaborative
. You’re an effective communicator who understands the importance of working with other team members to create great campaigns that reach business goals.
You will
Build.
You will build, execute and optimize revenue generating and churn decreasing marketing campaigns.
Own
. Own a portion of new, renewal and retention revenue goals (shared with the Sales, Customer Success, and product management teams).
Create.
Create, analyze and adjust campaigns to deliver profitable improvements in an assigned market, sport or product line that result in acquiring or keeping the highest LTV customers.
Develop
Develop quarterly marketing plans by d
efining objectives and key results needed to achieve revenue goals. You will focus on b
uilding integrated, multi-channel marketing plans for your portion of the life-cycle, market or revenue.
Collaborate
. You will be w
orking with internal partners and external agencies (where required) to create all campaign materials (Brand, Design, Sales, Customer Success, Product etc).
Prioritize
Prioritize projects as a function of their relationship to company mountain goals, department OKRs and assigned sport / market / product goals.
We will
Celebrate work at Hudl retreats
. We like to gather our Hudlies from around the world to showcase achievements and strategize for the future.
Treat you like an adult
. We’re all about a healthy work-life balance. We’ll give you unlimited vacation time and have company-wide timeout days (no meetings allowed).
Provide career growth
. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
Supply you with tools for success
. We've invested in our office spaces, designing them with our employees in mind. You’ll have the enriching, flexible environment and powerful hardware you need to do your job well.
Support your mental health
. We care about our employees’ wellbeing. Our Employee Assistance Program and Employee Resource Groups have you covered.
Diversity at Hudl
Hudl is an equal opportunity employer. We understand the power of a diverse team, celebrate differences and promote inclusive and accessible environments.
To promote Hudlies being their authentic selves and give everyone opportunities for allyship, we offer employee resource groups. These employee-led groups are drawn together by common affinities, passions and life experiences:
Her Hudl
Hudl Black
Pride@Hudl
Mental Health Champions
Community Champions
We recognize there’s ongoing work to be done and track our efforts and commitments in
annual diversity reports
We also know
imposter syndrome
is real and the
confidence gap
can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.
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