Senior Marketing Manager - NPP

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Senior Marketing Manager - NPP','211555','NPP Marketing - General','Washington-SeaTac','Days','40 hours per week','40 hours per week','Days','Days','Monday - Friday','Monday - Friday','','','!*!Honored as Top Hospital of the Decade by The Leapfrog Group, Virginia Mason in Seattle, WA, is internationally recognized as a preeminent organization that is focused on transforming health care. True to that vision, we spent this past decade creating and delivering a multitude of innovations. The results?  Industry-changing process improvements and initiatives that have revolutionized our ability to eliminate waste, cut costs, and most importantly, improve the quality of services. Our commitment to Team Medicine and the transformation of health care is what built our reputation as a quality leader, and empowers us with the capability to provide rapid access to care through our Virginia Mason Production System.

As a key member of our leadership team, you will help to continually develop the results-driven initiatives that define our success and are transforming healthcare.

This role is responsible for prioritizing requests and optimizing marketing processes. This position partners with NPP stakeholders and partners to develop and scale a consistent campaign approach and operating model. This role will work across NPP and its partners to provide consistent business cadence, content and review cycles for marketing briefings, plan reviews and approvals; end-to-end experience reviews around key launches; and quarterly marketing reporting and performance reviews. This role will also establish a consistent KPI reporting framework and provide easy access to accurate performance reporting. 

Responsibilities include:

Manage the marketing operations team, setting goals, workflow process, and weekly calendar – manage incoming marketing requests, lead kick-off meetings for campaigns and production teams project load. 
Develop the email marketing strategy and oversee implementation of all marketing automation including campaigns, drip & nurture programs and customer communications. Provide regular reporting on campaign and program performance. Segment and leverage the marketing database for greater campaign efficiency and effectiveness. Manage relationships with third-party vendor on digital ad campaigns. Lead and conduct analyses of paid digital traffic and paid advertising inventory and serve as the conduit between external agency, marketing, operations and sales teams to maximize growth opportunities. Lead cross-team projects to improve the customer journey and key business processes. Provide leadership in defining, mapping and documenting key marketing processes. Identify best practices and train marketing peers on marketing automation capabilities and testing, and projected results. Build templates for creating best-in-class campaigns. roubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions 
Conduct A/B tests to refine and enhance outcomes of campaigns to hit KPI targets like MQL and membership engagement.
','!*!High school diploma or GED.

Minimum 5 – 7 years’ experience in marketing and/or marketing operations. 

Depth of knowledge and hands on experience with marketing technologies and platforms, such as Pardot, Hubspot, or Eloqua, or Marketo. 

Certification in Pardot (preferred) 

System Administration & marketing experience using Salesforce 

Deep expertise and experience in B2B marketing 

Strong analytical skills and ability to translate complex data sets to concrete business recommendations for marketing and sales leadership with the goal to optimize revenue generating investments 

Experience with search marketing and web site analytics platforms such as Google AdWords and Google Analytics 

Advanced user of Microsoft Excel, PowerBI and PowerPoint 

Excellent communication skills: verbal, written, presentation 

Demonstrated time and project management abilities are critical, especially the ability to manage complex projects with a lot of moving parts. Our ideal candidate should be naturally curious to test, measure, learn, and iterate in order to get the best results possible. 

Virginia Mason offers much more than competitive compensation and benefits. With continuing education opportunities and the added potential of relocation assistance, you will find our commitment to your well-being is both rewarding and refreshing. 

There is also the lifestyle benefit that comes with finding yourself in the heart of the Pacific Northwest. Surrounded by the vibrancy and sophistication of one of the most livable cities in the country, finding the perfect urban or outdoor pursuit will instinctively and pleasurably become second nature.  

We are an equal opportunity/affirmative action employer.
','Senior Marketing Manager - NPP

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