Digital Marking Specialist hybrid

Profile

Digital Marking Specialist
The candidate will help build and manage paid search marketing campaigns. Conduct keyword research and selection for pay-per-click campaigns to maximize budget while hitting key business objectives such as traffic, sales and ROI/ROAS goals. Regularly review existing digital content and updating where necessary. Analyze and interpret data from Google Analytics and other Analytics solutions. Make recommendations on keyword selection and prioritize expansion efforts. Optimize website and social media channels for SEO. Help drive SEO in content creation. Execute and maintain social media campaigns. Implement and execute long term brand management strategies. Monitor and manage marketing spending to achieve ROI goals. Analyze and report statistics to firm management. Bachelor’s degree is required. Should preferably have 1+ years digital marketing experienced. Experience with Adobe Illustrator is preferred. Experience with Word Press is preferred. Previous experience at a law firm is a plus. SEO and PPC experience is preferred. Graphic Design experience is a plus.

Company info

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