ABM Marketing Manager

Profile

Because you belong at Twilio.
The Who, What, Why and Where
The Demand Generation team at Twilio is looking for a data-driven ABM Marketing Manager to help run Account Based Marketing initiatives in close coordination with our sales team.  You will be responsible for planning, organizing, and implementing end-to-end ABM campaigns targeted at specific accounts and contacts. 
Who?
Twilio is looking for a leader who lives  the Twilio Magic
 and has a demonstrated track record of leading successful ABM campaigns.  They also have:
3 years experience in ABM, demand gen, or campaigns teams in a B2B marketing org
Experience with Salesforce and marketing automation (preference for Marketo)
Strong analytical and presentation skills
Technically savvy; exposure to modern marketing technology including cookie based advertising, intent data, web personalization, and web traffic analysis platforms (GA, Heap, etc) preferred
Ability to work collaboratively with various global stakeholders while being able to work independently to complete projects
You have excellent organizational skills and can multitask across teams, projects and priorities
Bachelor’s degree or equivalent experience required.  
What?
As an ABM Marketing Manager, your focus is on partnering with sales to design and execute ABM campaigns that generate new pipeline and engagement at target accounts.  
Design & execute 1:few ABM initiatives that, in close partnership with sales,  penetrate target accounts, align with the buyer’s journey, meet pipeline requirements, and achieve ROI goals 
Track, analyze, and optimize your ABM initiatives at a global level
Work cross-functionally with marketing field, PMM, brand, industry, solutions, and ops teams to ensure optimal implementation of ABM initiatives that showcase the Twilio magic
Constantly research and find creative ABM technology, tactics and strategies to drive more pipeline and accelerate sales opportunities
Identify and act on opportunities to improve ABM effectiveness through better audience segmentation, marketing techniques, and processes
Write and produce creative landing pages, email assets, and ad content that speaks directly to the interests of the accounts you are targeting
Why?
Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, inclusion, and innovation and we want you and your ideas to thrive at Twilio.
As a member of the Demand Generation team you will have an ability to make a large impact on company goals in a fast growing team. You will own significant projects and be given the tools and space to allow you to do the best work of your career.
Where?
This position will be located in our beautiful office at 1801 California St. in Denver, CO. You will enjoy our incredible perks: catered meals, snacks, game room, ergonomic desks, access to our building fitness center, monthly All Hands and more. 
You will also be part of a company that believes in small teams for maximum impact; that strives to balance work and home life; that understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture where everyone is able to do and be the best version of themselves. We seek people who naturally demonstrate our  values
, who are challenged by problems, empower others to thrive, and can draw the owl and not be beholden to one playbook.
About Us
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

Company info

Sign Up Now - MiamiCrossing.com