Senior Manager Luxury Brands W Hotels Brand Management

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Job Information
Marriott
Senior Manager, Luxury Brands, W Hotels Brand Management
in
New York
New York
Job Number
23030004
Job Category
Brand Management
Location
MI Lab, 417 5th Ave 9th Floor, New York, New York, United States
Schedule
Full-Time
Located Remotely?
N
Relocation?
N
Position Type
Management
JOB SUMMARY
The Sr. Manager, Luxury Brands, Brand Management (W Hotels) is a strategic and creative brand leader, deeply immersed in lifestyle and cultural trends and experiences, inspired by cross-functional collaboration, and more simply, likes to get stuff done and do great work while having fun, with a passion for culture, initiatives, hotel operations, guest satisfaction and lifestyle luxury. This role will support the VP, Luxury Brands on the development, execution and sustainment of successful guest initiatives for W Hotels Worldwide and will be a key member of the W Hotels Global Brand Team.
The Sr. Manager, W Brand Management has a critical role on the W Brand team to deliver on the strategy. The role is responsible for developing, executing and sustaining guest experience initiatives that drive differentiation and guest satisfaction. The individual will collaborate closely with multiple stakeholders across the organization to achieve fast and effective roll out of initiatives and will at times need to challenge the organization to think differently to support fast, agile and innovative execution of W Brand initiatives.
Especially focused on W brand initiatives that demand cross-functional collaboration from corporate and above property teams, this role will collaborate closely with multi-disciplines and multi-continent teams as the primary W Brand representative to leverage the expertise and resources of Marriott International to identify the right stakeholders, solicit input and buy-in, and drive action and accountability to swiftly bring new initiatives from ideation to implementation.
The ideal candidate will be an experienced, passionate guest experience designer and hotel operator, deeply immersed in global cultural trends/experiences; is globally minded and endlessly curious, proactive and brings fresh thinking and ideas to the W brand, while constantly representing W as a distinctive Luxury brand. The Sr. Manager, W Brand Management, leads with empathy, authenticity, and inclusion and will be a highly efficient, committed, agile, with a sharp eye for detail, and outstanding collaboration skills. Able to work independently, under very tight deadlines in a high pace environment with good project management skills, with a positive doer attitude
CANDIDATE PROFILE
Education and Experience Required
4-year degree from an accredited university in Business Administration, Hospitality Management, or related major
5 years of relevant professional experience in brand, operations or versatile startup environment
On-property hospitality experience and/or lifestyle brand (or brand ops) experience
Demonstrated project leadership and management skills, including a demonstrated ability to lead multi-functional project teams to deliver concrete actions and results
Previous successful work experience in multi-discipline environment
Education and Experience Preferred
Program design expertise in one or more of the following areas: food & beverage, quality, events, operations, retail, restaurant and bar, spa, technology
Experience identifying need for, analyzing and interpreting customer research and quality analytics
CORE WORK ACTIVITIES
Development of W Brand Initiatives
Follows a guest-centric approach to build unique, meaningful brand experiences through all consumer touchpoints. Works collaboratively with owners, operators, cross-functional leaders and hotel teams to identify and develop new initiatives/offerings.
Leads development and sustainment of new W programs that deliver the brand promise and create tangible and measurable experiences that support guest satisfaction and brand promise.
Engages network of W teams and Talent from around the world to get conceptual and operational feedback at multiple stages of initiative development to promote hotel buy-in and adoption. Streamline the design/development process for W and drive speed to market by partnering with and engaging key stakeholders.
Creates effective new brand/ops processes and communications to tighten the turnaround of project development, especially with broader programs that require shared resources such as legal, sourcing, etc.
Creates feedback loops within core communication channels to ensure open, transparent and efficient flow of information.
Defines the new initiative rollout process for W within the new MI / Luxury brand org.
Delivery/Rollout of Brand Programs
Lead W approach to stakeholder engagement, communication strategy, launch and rollout of new W brand initiatives.
Liaise between W brand, GO and continent teams to ensure the right audiences receive the right information at the right time.
Deliver clear, compelling and actionable audience-focused branded content that defines the value of each new initiative to W, and makes it easy for each stakeholder group to grasp the objectives, deliverables, and KPIs.
Lead content creation for each design and development project including documentation packages for product and service designs and final implementation checklists for hotels.
Support communications for each rollout to above property and property teams, such as written/email, decks/toolkits, conference calls, webinars and experimental/social channels.
Manage publication of Brand ops content on Marriott Global Source (company’s intranet site).
Submit projects and reports in a timely manner, ensuring delivery deadlines are met.
Operations & Quality
In conjunction with initiative development/rollout, work with GO and Brand Standards Audit (BSA) teams to simply-yet-effectively measure the uptake and compliance of each new program.
Collaborate with BSA, auditors, ho**** to $204,107.00 annually. This position offers health care benefits, flexible spending accounts, 401(k) plan, accrued paid time off (including sick leave where applicable), life insurance, disability coverage, other life and work wellness benefits and may include incentive compensation. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

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