Senior Product Marketing Manager Large Format Display

Profile

Position SummaryMaking the future is everyday life at Samsung. Weu2019re seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset u2013 better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.The Senior Product Marketing Manager, Large Format Display (LFD), is a critical role with expectations covering a wide range of business areas including Product Planning, Financial Forecasting, P&L Management, Customer/Partner Relationships and Supply Chain Management. This person will be expected to be a key contributor in Go-to-Market strategies with a focus on market analysis and overall Samsung performance within the landscape of the LFD. This will also include Demand Generation planning to assure Samsung is targeting and reaching our true customers and their respective needs. The Sr. Product Manager needs to be comfortable working across many functions and in collaboration with different teams to help drive Samsung to our goals and deliver on managements expectations.Role and ResponsibilitiesPrimary Responsibilities:u2022 Analyze market share (e.g., IDC & IHS) as well as overall market sizing and category growthu2022 Creates and executes product marketing plans for assigned products to meet KPIsu2022 Develops go-to-market strategies, including pricing, distribution, product mix, and promotional recommendationsu2022Prepares launch plans and coordinates new product launch activities (e.g., concept, packaging, legal approvals, alignment with branding, product demos)u2022Manages the month-to-month promotions and discounts for assigned products to drive sales and market share objectives, and to ensure that market forecasts are achievedu2022Assesses the impact of missed forecast on inventory and manufacturing and takes corrective actions.u2022Adjusts product marketing activities as needed throughout the product's lifecycle to eliminate sell-in / sell-through bottlenecks and excess or aged inventoryu2022Tracks and manages the market development funds (MDF) outlays to ensure accountability and ROIu2022Tracks weekly product sales data by distribution partner and by SKU to manage forecasts and resolve sales challengesu2022Collaborates with sales teams and customers to understand customer strategies and challenges, and in general to provide the marketing support needed for successful sellingu2022Conducts sales and supply chain meetings, develops weekly forecasts, and confirms the sales estimates essential for achieving supply chain efficiency and appropriate inventory levelsu2022Prepares AP2 demand forecast for assigned products and shares changes with supply chain teamu2022Attends market trade shows to promote and explain products directly to customers as well as sales teamsu2022Works with HQ to obtain information about new products and report on assigned productu2019s performanceu2022Effectively prioritizes and manages regular and ad hoc requests from leadership and HQu2022Works with Training team to create training material for sales associatesu2022Pitches product line-up features and strategy at key customer meetings and eventsu2022Conducts competitive market analysis using various systems as well as online researchMarketing analysis u2013 Leads PM team in summarizing and understanding overall market size, areas of growth and Samsungu2019s position within the marketLineup management u2013 Supports, manages, or directs the management of product / portfolio lineup activities and initiatives targeted at driving operational efficiency or responding to market challengesLaunching management u2013 Supports and oversees all new product launch activities that contribute to the achievement of new product target volume and profit objectives, and collaborates with Demand Generation and Sales teams in developing launch schedulesPrice administration u2013 Supports, manages, or directs the management of pricing strategies by product and by segmentEnd of production management u2013 Collaborates with operations, sales, and supply chain on end-of-life (EOL) product schedules and strategies to minimize aging product inventory and to build counter-strategies to resolve remnant material challengesProduct Lifecycle Planning and Execution u2013 Develops and executes the marketing plans essential for ensuring success and achieving targeted business metricsSales and P&L Analysis u2013 Analyzes sales forecasts and monitors sales and marketing investments as needed for maintaining accurate target plans (TP) and inventory balance and for achieving business P&L goalsSales Optimization and Alignment u2013 Partners with sales to remove obstacles to the achievement of sales goalsForecasting and Inventory Monitoring and Optimization u2013 Prepares and owns AP2 forecasts for assigned categories, collaborates with supply chain, sales, and customers to ensure appropriate inventory levels throughout the product lifecycle, and timely end-of-life (EOL) strategiesSkills and QualificationsEducation:Bacheloru2019s degree (B.A. or B.S.)Masteru2019s degree considered a plus not a requirementExperience:5-7 years employment in sales or marketingExperience in supporting (e.g., sales, customer support, supply chain) a product or technology in consumer electronics or enterprise businessExperience working in large, matrix organizationsAdvanced experience with Microsoft Excel and PowerPointAdvanced experience in public speakingKorean reading/writing/speaking is a plus#LI-BB1

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