Field Marketing Manager North America West

Profile

Our vision and mission
For the last 100 years, companies have operated primarily under a product-centric business model, where the goal was to make, ship, and sell more units. Today, there’s a demand to have products and services delivered on a continual, subscription basis; to upgrade and access new innovations and features constantly. This is the end of ownership and it changes everything. Our vision is “The World Subscribed” where one day every company will be a part of the Subscription Economy® (a phrase coined by our CEO, Tien Tzuo).
Zuora’s leading, cloud-based software solution automates all subscription order-to-revenue operations in real-time for any business. Companies in any industry can launch new businesses, shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behavior, and disrupt market segments to gain competitive advantage.
Team & role
Our growth story is only just beginning and Zuora’s Growth organization is pivotal to fulfilling our
mission to enable all companies to be successful in the Subscription Economy. We’re
looking for a highly collaborative & impactful Field Marketing Manager who can help drive new and accelerated pipeline in Zuora’s North America - West region.
What you’ll do & achieve:
Bring a CMO mindset to the North America - West region and build/own the regional marketing strategy and plan aligned to the objectives and pipeline goals of your business
Partner closely with your local field teams, as well as corporate marketing teams, to build & execute an appropriate mix of at-scale and ABM programs in support of pipeline targets for your region
Plan, execute and optimize one-to-one and one-to-few outbound campaign plays in close partnership with the field to create and progress pipeline in target accounts, including field/virtual events, direct mail, BDR campaigns, executive briefings & experiences, and more
Collaborate closely with PR, campaigns, content, and product marketing to influence & activate on broader integrated campaigns that maximize awareness, pipeline and drive a holistic message across Zuora’s key verticals
In collaboration with Alliances Marketing, strategize and execute on co-prospecting plays with partners like Deloitte, Accenture, PWC and others to break into and expand Zuora’s reach with priority prospect and customer accounts
Measure the effectiveness of programs on a regular cadence, report on results and optimize your programs
Continuously refine your regional marketing plan based on program results and impact to/needs of the business
Manage the marketing budget for the region
What you’ll need to be successful:
5-7 years experience across marketing functions such as field marketing/regional marketing or demand generation
B2B enterprise software / SaaS marketing experience required
Experience partnering directly with sales leadership and local sales teams to
jointly pursue new pipeline, accelerate deals and close business
Experience in mapping regional programs with broader corporate editorial calendar and thematic campaigns
Experience with different GTM motions include New Business, BU Expansion, Upsell/Cross-sell that generates new conversations and pipeline in target prospect and customer accounts
Ability to analyze data to understand your territory’s target accounts (demographics, account signals, etc) to back into a marketing strategy that aligns with business goals
Ability to measure the impact and effectiveness of campaigns and recommend changes that result in higher engagement and/or conversion
Excellent internal and external verbal and written communications skills
About Zuora:
Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was designed specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-cash process, including billing and revenue recognition.
At Zuora, every employee is the CEO of their career and leading our mission are over 1,200 passionate and innovative ZEOs who value freedom, responsibility and accountability in equal measure because they have the capacity to make shift happen. Our culture isn’t an empty branding effort – our ZEOs love working here and it shows in our rating on Glassdoor. We take it very seriously. We encourage our employees to be curious, creative, and stay focused on our shared mission of enabling our customers to be successful.
Zuora serves more than 1,000 companies around the world, including General Motors, Komatsu, Rogers, Schneider Electric, Xplornet and Zendesk. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Frisco, Denver, San Francisco, London, Paris, Beijing, Sydney, Chennai and Tokyo.
At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an equal opportunity employer committed to creating an inclusive environment for all.
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