Senior Manager Brand Strategy

Profile

**MEMBERS ONLY**SIGN UP NOW***. Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, **MEMBERS ONLY**SIGN UP NOW***. Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, **MEMBERS ONLY**SIGN UP NOW***. Business is one of the largest contributors to the growth of **MEMBERS ONLY**SIGN UP NOW***. Cable. The organization is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.

Job Summary

**MEMBERS ONLY**SIGN UP NOW***. Business is looking for a seasoned Senior Manager of Brand Strategy to continue driving brand growth and loyalty for our brand. This Senior Manager will be responsible for driving brand strategy and initiatives that fuel brand awareness, consideration, and leadership and contribute to meaningful ongoing business growth. This role will be responsible for the **MEMBERS ONLY**SIGN UP NOW***. Business brand position across all segments (SMB, Mid-Market, Enterprise, and Public Sector) as well as with internal team - in partnership with internal communications / HR. The Senior Manager, Brand Strategy will report into Executive Director, Brand Growth & Innovation and will be supported by an on-site contractor as well as a robust team of seasoned agency partners. In this role, the Senior Manager will be responsible for architecting the multi-year strategic vision for **MEMBERS ONLY**SIGN UP NOW***. Business, managing an annual brand plan aligned to the vision, and working with cross-functional team to drive key initiatives that deliver the plan. Senior Manager will provide oversight and collaborate with various cross-functional leaders to oversee key components of annual brand plan and actively monitor brand growth via Brand Health tracking with Research and Insights team. Senior Manager will also be responsible for all elements of brand identity - including, but not limited to, visual, verbal, product / solution naming, and messaging guidelines. Individual will work with cross-functional team including Product Marketing, Brand Communications, and others to ensure that brand guidelines are clear and adhered to across all touchpoints. A key component of this role will be effective brand enablement for wide-spread internal team as well as agency partners who need to deliver **MEMBERS ONLY**SIGN UP NOW***. Business brand in a consistent, cohesive manner. Individual will also drive any co-branding strategy and execution for M&A activity that impact the brand to ensure effective brand portfolio management. Ideal candidate will have deep experience in brand development and management as well as B2B and/or technology experience. We are seeking a candidate who can effectively work in a highly collaborative, cross-functional manner and influence and inspire teams across the business by putting brand at the center of all we do.

Job Description

Key Responsibilities:


Own all aspects of **MEMBERS ONLY**SIGN UP NOW***. Business brand strategy including, but not limited to, long-term strategic vision, annual brand plan, and on-going strategic initiatives and activations

Leverage deep understanding of macro trends, industry news, competitive insights, and audience needs into all initiatives - champion customer insights and voice into brand actions to drive innovation and relevance

Lead key strategic and creative projects for **MEMBERS ONLY**SIGN UP NOW***. Business brand aimed at defining and activating our brand purpose across our identity, architecture, and all actions

Develop and own key messaging architecture for **MEMBERS ONLY**SIGN UP NOW***. Business across all segments and verticals; work with cross-functional team to enable adherence to brand messaging hierarchy

Collaborate with other Marketing partners (Segment Leads, Product Marketing, etc.) and .com team to ensure website messaging is compelling, clear and aligned to brand narrative and solution messaging - actively work with .com team to update website as needed

Manage robust annual brand calendar (Plan of Record / POR) in partnership with cross-functional team and internal Symphony team at NBCU

Support research initiatives focused on understanding and building **MEMBERS ONLY**SIGN UP NOW***. Business brand - including quarterly Brand Health tracking

Be powerfully visible brand champion and steward within organization - educating and empowering others to build and leverage the **MEMBERS ONLY**SIGN UP NOW***. Business brand in meaningful ways

Work with members of other teams within Marketing as well as Product Management, Sales, HR, Internal Communications, & others to bring business initiatives to life in a way befitting our brand

Work with partners across the business to assess new and existing partnerships and sponsorships for fit and impact

Own all aspects of brand visual and verbal identity including product naming and hierarchy

Manage key agency relationships from a day to day perspective as well as through annual planning and scoping process


Required leadership skills:


Exhibits strong, strategic skills related to brand strategy and vision

Insight-driven leader who can exhibit and champion understanding of B2B audience and use consumer-first mindset to drive impact

Champions diverse perspectives and works to bring unique, inclusive thinking into all that we do

Ability to influence and own strong, clear POV

Strong ability to drive projects in the face of ambiguity and develop effective processes for getting work done

Proven cross-functional leader and impactful teammate who can manage 'up and down' - great interpersonal skills

Innovative thinker, with a track record for translating strategic thinking into action

Highly organized, proactive & curious

Excellent written and verbal communications skills with strong executive presence - able to present ideas clearly and with impact

Self-reliant, problem-solver, and results-oriented

Demonstrated ability to thrive in a fast-paced environment, prioritize tasks, handle pressure, and meet deadlines with a growth mindset

Rigorous budget management skills

Strong interest in individuals with B2B and/or technology experience

Bachelor's degree required, preferably in brand management, marketing, communications, journalism or related field

7-10 years of brand development and management, marketing and/or communications experience with experience managing a team


Employees at all levels are expected to:


Work a hybrid schedule and be on site at Philadelphia HQ office Tuesday, Wednesday, Thursday.

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.


Disclaimer:


This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.

**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years

Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

Company info

Sign Up Now - MiamiCrossing.com