Ad Operations Manager

Profile

: Sitting at the intersection of media, marketing and technology, WRAL Digital Solutions is a full-service digital marketing agency focused on helping our clients tell their story to the right people, in the right place at the right time. As part of Capitol Broadcasting Company, we also represent the largest local portfolio of digital media assets including WRAL.com and HighSchoolOT.com.
We are looking for an experienced ad operations ninja with a passion for local media and advertising to lead our digital media team as the Ad Operations Manager.
Serving both a publisher and an agency, our digital media team touches it all. They are responsible for managing all paid display, social and search campaigns on behalf of our agency clients, trafficking and managing delivery of all direct advertising campaigns and managing programmatic monetization for owned and operated inventory.
They help guide and advise our account executives and account managers on strategy and work hard behind the scenes to ensure campaigns meet client goals and objectives.
As the team lead, the Ad Operations Manager is responsible for:
Developing and mentoring the digital media team. Being the key lead on Google Ad Manager. This includes reporting, trafficking and working closely with the development team to troubleshoot and deploy new revenue generating initiatives. Knowing Google Ad Manager inside and out. This includes reporting, trafficking, troubleshooting with our dev team, creating new ad units and ensuring we leverage all the revenue generating tools at our disposal. Managing relationships with DSP, SSP and the other advertising platforms we use, ensuring we get the most out of each and that the team remains fully trained up. Developing strategy, workflow and processes for the digital media team to help drive results for our clients. Working closely with sales teams and clients on campaign strategy. Regularly evaluating performance across all campaigns and working with the team to optimize. Monthly reconciliation and reporting. Staying on top of emerging trends in digital advertising, making sure we provide the best recommendations and strategies for our clients and training for our sellers. Monitoring, optimizing and reporting on programmatic stack. As well as being main point of contact for those partnerships. Collaborating across all teams.
To be successful in this role you should be:
A proven leader who can motivate a team. A positive team player who understands the need to lead by example and respect others. Extremely detail oriented. A client experience enthusiast, who takes offense at the thought of being just someone’s “vendor.” A continuous learner who loves to teach others. A strategist who can understand a client’s business goals and map out a course of action to get there. A master communicator, who isn’t afraid to have difficult conversations and provide honest and constructive feedback and recommendations. An innovator, risk-taker and problem solver.
Qualifications:
5 years’ experience planning and running digital media campaigns at a digital agency, media company or consultancy. 2 years’ experience working directly in Google Ad Manager (formerly DFP) for a media company. A deep working knowledge of the programmatic advertising landscape (display, video, OTT, streaming audio) and platforms. A familiarity with Google Ad Products and Reporting (Analytics, AdWords, YouTube, Waze, etc.) Experience planning and executing successful paid social campaigns. Experience leading a team. Experience and comfort with data, analytics and measurement. A positive attitude. Experience in Wide Orbit a plus The capacity to thrive in a fast-paced, often changing environment. Familiarity with CSS and/or HTML Proficient in Microsoft Office Suite especially Excel/spreadsheets and comfortable learning new software as needed, including our internal project management system.
To apply go to ****A pre-employment drug screening is required. EOE, M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC. Posted 7/15/21.

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