Lead Individual Specialty Marketing

Profile

Job Information
Humana
Lead, Individual Specialty Marketing
in
Louisville
Kentucky
Description
The Lead, Marketing Campaign Management plans, recommends and implements marketing communication programs using a variety of media channels, promotions and events designed to increase sales and awareness for the organization's products and/or services. The Lead, Marketing Campaign Management works on problems of diverse scope and complexity ranging from moderate to substantial.
Responsibilities
The Lead, Individual Specialty Marketing, plans, recommends and develops innovative marketing strategies designed to increase sales and awareness for the organization's suite of Individual Specialty products and services. This candidate will collaborate with a variety of internal and external partners to deliver multi-channel consumer acquisition strategies across channels. The Lead will advise business and marketing executives to develop functional strategies on matters of significance.
The ideal candidate will be an action-oriented self-starter who can work in a rapidly changing environment, will tolerate ambiguity, and will demonstrate effective problem-solving. This candidate will have strong relationship management and organizational skills, with strong initiative and follow-through. This is a unique opportunity for a motivated individual to lead toward innovation and thought leadership throughout a vibrant and dynamic organization.
The Lead will have a passion for data-driven decisions that will improve results for Humana's Individual Specialty business and enhance the consumer experience. This role will help drive effectiveness and measurement of marketing strategies across various channels. This position requires the ability to manage multiple projects from concept to completion, drive strategy and execution, and collaborate across teams to achieve shared goals. Often times these projects will require analysis of situations or data, utilizing in-depth evaluation of variable factors. The Lead should have a thorough understanding of business, marketing strategy, digital marketing, product and content marketing, and performance marketing.
​ Key Responsibilities
Collaborate with internal marketing, sales and business partners to support a broad range of marketing programs that accelerate Individual Specialty business growth
Build strong working relationships across teams in a matrixed environment to hit desired targets and hold teams accountable for deliverables as outlined
Take multiple inputs and develop one cohesive story to communicate to senior level executives
Partner with key stakeholders to provide enhanced digital solutions and innovations across the consumer experience
Leverage deep knowledge of data and trends to recommend new optimizations and tests that will accelerate key business priorities and learning agenda
Analyze and evaluate business opportunities using historical campaign performance, market research and competitive intelligence
Identify areas of improvement and recommend solutions to improve processes and programs
Required Qualifications
Bachelor's degree in Marketing, Communications or Business
Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline
Progressive levels of responsibility within a fast paced marketing environment
Experience managing external agency relationships
Strong leadership skills with a demonstrated ability to measure marketing campaigns and develop insights from analysis
Proven track record of managing and prioritizing diverse sets of projects and large, complex marketing campaigns
Excellent communication skills, both written and verbal, with the ability to communicate at all levels of an organization
Thorough understanding of marketing strategy, digital marketing and performance marketing
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Preferred Qualifications
Master's Degree in Marketing, Communications or Business
Prior health insurance industry experience
Current or prior Marketing Experience for a Fortune 500 company
Understanding of marketing metrics and program measurement
Additional Information
Scheduled Weekly Hours
40

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