Senior Public Relations And Communications Manager

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Senior Public Relations and Communications Manager
The candidate will direct and manage the firm’s strategic PR plans with measurable goals to maintain favorable public perceptions of the firm and to support firmwide business development initiatives. Direct overall strategy for firm press releases (includes leadership, attorney, practice group, and office strategy discussions; write, edit, and approve drafts; issue and manage media pitches, and secure and prep lawyers for interviews/news coverage). Direct PR/marketing onboarding initiatives; work closely with new hires; and develop, implement, execute, and measure PR plans for onboarding new hires (lateral shareholders, of counsel, groups, etc.). Direct and manage PR for firm’s annual Class Action Survey, coach and prep key attorney spokespeople for media interviews, and train attorneys for in-person client briefings. Manage sensitive issues to maximize positive media coverage and public perception. Conduct media training for attorneys, government and financial consultants as well as directors and managers, and present regularly on PR/media relations to attorneys. Cultivate, leverage, and maintain existing media relationships and influential professionals, and cultivate new contacts within the legal, business, and trade media to increase profile of firm, specific industry/practice groups, and individual attorneys. Initiate media outreach (for expert commentary and bylines) and manage media inquiries, coordinate responses by appropriate firm representatives. Actively identify opportunities for thought leadership (expert sources and/or authors) and collaborate with and encourage attorneys and practice/industry groups to: (1) raise firm’s profile nationally, regionally, locally (as appropriate) and within key industries and (2) promote client/firm successes (as appropriate). Conflict checks for articles and media queries. Serve as firm spokesperson. Review, draft, and edit marketing and communications collateral, including press releases, client and attorney announcements, quarterly client newsletters, and web content. Take on special projects and strategic initiatives as directed and required. Collaborate with firm’s Executive Committee and General Counsel on strategic crisis communications for firm and clients (as needed). Identify and monitor risks and opportunities for firm’s reputation. Spearhead the management of issues that could negatively impact the firm’s reputation; manage integration of reputation management into communication channels. Serve as firm spokesperson. Collaborate with attorneys and firm clients and promote client successes (as appropriate). Serve as firm spokesperson .Ghostwrite internal communications for firm’s President & CEO and other firm leadership/key attorneys (as needed). Oversee PR-related content for the firm’s Media Center (website) and intranet. Collaborate with firm’s Communications Manager to manage and post news to firm’s social media accounts (Twitter, Facebook, LinkedIn). Manage firm’s PR budget. Manage media vendor. Maximize and track firm’s media coverage, provide regular updates to firmwide attorneys and consultants for the “the firm in the News” e-newsletter; circulate firmwide or PG/IG communications regarding media success stories to educate lawyers and consultants on the benefit of strategic PR (as appropriate). Serve as a marketing liaison to two key firm practice groups. Bachelor’s degree is required with concentration in Journalism, Communications, or Public Relations. Advanced degree (e.g., MBA or J.D.) is preferred. Must have 7+ years of experience working in legal PR and Marketing. Prior experience in an AmLaw200 or 100 firm is a plus.

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