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Director Brand Engagement - Remote

Location
Madison, NJ, United States

Posted on
Jan 21, 2023

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:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Director, Brand Engagement - Remote,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:u003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eu003ca href=****target=_blank\u003eBetter Homes and Gardens Real Estate LLCu003c/au003e is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. u0026nbsp;Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc.u0026nbsp;u0026nbsp;u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eu003ca href=****target=_blank\u003eAnywhere Real Estate Inc.u003c/au003eu0026nbsp;(NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate u003ca href=****target=_blank\u003eBetter Homes and Gardens® Real Estateu003c/au003e, u003ca href=****target=_blank\u003eCentury 21®u003c/au003e, u003ca href=****target=_blank\u003eColdwell Banker®u003c/au003e, u003ca href=****target=_blank\u003eColdwell Banker Commercial®u003c/au003e, u003ca href=****target=_blank\u003eCorcoran®u003c/au003e, u003ca href=****target=_blank\u003eERA®u003c/au003e, and u003ca href=****target=_blank\u003eSothebyu0027s International Realty®u003c/au003e - the Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.u0026nbsp; Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.u0026nbsp; With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eAt Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. u003cstrongu003eWe pursue talent u003c/strongu003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. u003cstrongu003eWe value diversity u003c/strongu003e– respecting backgrounds, cultures, perspectives.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eYou’ll find our commitment to diversity reflected in our achievements:u003c/spanu003eu003c/spanu003eu003c/pu003eu003culu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eRecognized as one of the World’s Most Ethical Companies since 2011u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eAnywhere has also been designated a Great Place to Work since 2019u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eNamed one of LinkedIn’s Top Companies in the US.u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eHonored by Forbes as on of the World’s Best Employers for Diversity and Top Female Friendly Companies.u003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eWith diversity, we succeed together. We hope you’ll join us.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu0026nbsp;u003c/pu003e,VerityZone:formtext36,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:EEO Statement,AnswerValue:EOE AA M/F/Vet/Disability,VerityZone:formtext34,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:State/Province/Region,AnswerValue:New Jersey ,VerityZone:formtext25,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Madison,VerityZone:formtext19,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Company,AnswerValue:Better Homes and Gardens Real Estate LLC ,VerityZone:formtext1,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Compensation Range,AnswerValue:u003cdivu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003e$135000 to $148000u0026nbsp;;u0026nbsp;At Anywhere, actualu0026nbsp;compensation within that range will be dependent upon theu0026nbsp;individual’s skills, experience, and qualifications.u003c/spanu003eu003c/spanu003eu003c/divu003e,VerityZone:formtext57,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Exciting News,AnswerValue:We are excited to announce that Realogy is now Anywhere Real Estate Inc. It will take a few months for us to transition to our new brand. 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You will be a critical leader of an innovative group of marketing and communications professionals who are passionate about growing our brokerage brands, and driving an outstanding experience to our network of brokers and agents.u003c/spanu003eu003c/spanu003eu003c/divu003eu003culu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eMarketing at Anywhere Brands, and especially ERA and BHGRE is going through an evolution. Under the leadership of our new CMO, and a renewed focus on four key areas of marketing including Brand Engagement, it’s an exciting time to join the team. This is an inspiring opportunity for a dynamic Brand Engagement Marketer who is an outstanding leader, can flex analytical prowess, and channel strategy while also possessing powerful communications by leading the voice of our brands externally to our network, and internally to our dedicated cross-functional teams. Your team will consist of five communications and brand marketing professionals with deep experience with the brand and real estate industry at large. Together with your team, you will lead all aspects of four critical areas of Brand Engagementu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExternal Brand: PR, Thought Leadership, Awards Speaking opportunities, Executive Comms Supportu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eNetwork Communications: Development and execution and tracking of a refreshed communications and content strategy across the Brands’ marketing channelsu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eOwned Channel Management: Development of content strategies and content, as well as execution and management of our owned channels. (currently: email, social, print publications, comms app)u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003cdiv style=\margin-top: 3px; margin-bottom: 8px;\\u003eu003cstrongu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eu003cspan style=\font-weight:normal\\u003eKey responsibilities: u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/strongu003eu003c/divu003eu003culu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eBring positivity, innovative thinking and collaboration to the Marketing Leadership team alongside your peers in Partner Marketing and Growth Marketingu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eLead with compassion, communication and critical thinking to drive business success while focusing on the growth and success of your dedicated teamu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eLead our PR strategies for the brands while managing external agency to implement strategyu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eBring creative and innovative thinking to develop thought leadership strategies, and manage development of content in order to drive awareness and perception of our brand leadersu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eIdentify national awards and speaking opportunities for our brand and network leaders that will help to promote our brandu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eLead development of refreshed communication and content strategy to drive a better experience and more clear enablement opportunities for those individuals. As part of this initiative, develop the roles of and channel strategies for each of our owned channels.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDefine success for our network communications with by identifying a framework to measure, optimize and track engagement of this contentu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003ePartner with our Brand Creative team to develop all content neededu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eLead team members who manage owned channels, ensure team is hitting measurable targets while optimizing and innovating each monthu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003cdiv style=\margin-top: 3px; margin-bottom: 8px;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eu003cspan style=\font-weight:normal\\u003eu003cbu003eQualifications:u003c/bu003e u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/divu003eu003culu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e8-10 years of experience in Marketing with a minimum of 5 years experience in channel marketing, content and/or communicationsu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAbility to lead a multi-functional team; maintaining supportive, positive working relationships with all co-workers and the general public, and use good judgment in recognizing scope of authorityu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eStrong communication skills – able to effectively drive action (opens, engagement, etc) while doing so while driving a positive and appreciated brand experienceu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDirect experience driving campaigns across one or more CRM channels inclusive of testing, tracking and optimization tactics (Please plan to share case studies)u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDemonstrated capacity to develop creative content strategies for a wide range of sophisticated communication outletsu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eStrong project management skills with the ability to multitask and balance multiple priorities and timelines in a fast-paced environmentu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003cdivu003eu003cbru003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e#LI-DS1u003cbru003e#LI-Remoteu003c/spanu003eu003c/spanu003eu003c/divu003e,hiringOrganization:{name:Realogy,sameAs:\,@type:Organization},identifier:{name:Realogy,@type:PropertyValue,value:14557BR},jobLocation:{address:{addressCountry:USA,addressLocality:Madison,addressRegion:NJ,postalCode:7940,streetAddress:\,@type:PostalAddress},@type:Place},title:Director, Brand Engagement - Remote,@type:JobPosting,validThrough:2024-01-19T23:59:59}u003c/scriptu003e,CustomWebTrackerResponse:[],Abc:0,SolarErrorOccurred:false,ShowSimilarJobs:false,SkillsFields:null} capture-escaped-parsed-value=preloadResponse />

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