Specialist I Brand Marketing

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:text,ActualValueFromSolar:null},{QuestionName:Auto req ID,AnswerValue:14898BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Job Description,AnswerValue:u003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eThe Assistant Brand Manager - Loyalty is responsible for working closely with the Marketing Director and Brand Manager - Loyalty to build, execute and measure loyalty marketing programs that support key business initiatives. They will be accountable for working with cross-functional teams to build and measure loyalty plans and tactics that deliver strongly on business briefs, while ensuring a consistent customer experience and flawless in-market execution. This includes a hyper-focus on analytics and tactical planning, coordinating activities of cross-functional teams in Merchandising, Marketing and Consumer Insights, and working with external agencies.u0026nbsp;u003c/spanu003eu003c/spanu003eu003cbru003eu0026nbsp;,VerityZone:formtext38,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Job Status,AnswerValue:Full-Time (40 Hours),VerityZone:formtext59,QuestionType:checkbox,ActualValueFromSolar:null},{QuestionName:FLSA,AnswerValue:Exempt ,VerityZone:formtext40,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Posting Title,AnswerValue:Specialist I Brand Marketing,VerityZone:formtext43,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Department Name,AnswerValue:Marketing,VerityZone:formtext39,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Carlisle ,VerityZone:formtext41,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:State,AnswerValue:Pennsylvania,VerityZone:formtext42,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Job Category,AnswerValue:Marketing,VerityZone:formtext44,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Travel Requirements,AnswerValue:10% ,VerityZone:formtext45,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Essential Skills,AnswerValue:u003culu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eSupports sales and profit goals by planning, executing and measuring loyalty tactics of marketing programs to support business initiativesu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eEnsures that loyalty offers and plans are relevant to the customer and drive desired customer behaviors based on consumer insights and past offer performanceu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eHolds a strong understanding of Pu0026amp;L and financial reportingu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eWorks closely with Finance and the Brand Manager - Loyalty tou0026nbsp;manage and update the total rewards budget on a weekly, period and quarterly basisu0026nbsp;u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eManages ongoing measurement and collaborates with Merchandising analytic teams to develop program recapsu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eTranslates brand and category strategies/insights into actionable loyalty offer strategies, and plans to deliver customer engagement and sales performanceu0026nbsp;u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eBuilds timelines and ensures that all key project deadlines are met and all essential steps are followedu0026nbsp;u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eUtilizes understanding ofu0026nbsp;customer and marketplace trends to proactively identify issues in loyalty experience and opportunities for reward investment optimizationu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eLeverages knowledge of key marketing channels and tactical execution to refine and optimize marketing plans with Brand Management and ensures executional excellence throughout customer experienceu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eProvides leadership, insights and coordination with a cross-functional project team, including team members from Marketing, design, business development, sourcing and QAu0026nbsp;u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eCollaborates with overall Marketing team, Merchandising, Category Managers, vendors, suppliers and agencies to deliver on all brand plan elements with excellence, while meeting timelines and budgetsu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eLeads the coordination of project implementation details, project brief entry and communication to key stakeholdersu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eSupports Brand Managers in analysis of program elements, assessing effectiveness and making recommendations for future improvementsu0026nbsp;u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eAdvises business on best practices and plan corrections to ensure accuracy and impact of executionu0026nbsp;u003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003e,VerityZone:formtext47,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Experience,AnswerValue:2-4 years ,VerityZone:formtext49,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Education (Highest Level),AnswerValue:Bachelors Degree 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