Product Marketing Manager

Profile

Product Marketing Manager
at Healthgrades
Denver, Colorado (Headquarters)
Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. As a
Product Marketing Manager
you will be responsible for managing and/or assisting in defining product strategy, messaging and positioning, as well as executing a variety of go-to-market plans – including marketing assets, and sales training. Additionally, he/she will need to follow and evaluate competitive developments and industry trends while serving as an internal- and external-facing subject matter expert on the Healthgrades solution.
What you will do:
As a subject matter expert with hands-on, in-depth knowledge of users’ engagement with Healthgrades products and services, articulate client and market needs to internal stakeholders, influencing product and business development decisions
Craft messaging and positioning and partner with copywriters and designers to author, edit, design, and maintain marketing assets, including web, brochures, datasheets, case studies, white papers, and campaign content
Participate in external facing promotional activities, including webinars and conferences
Partner with sales, PR, and creative teams on four annual hospital quality award releases to develop messaging, white papers, and promotional materials.
Develop and deliver sales tools and training in support of product launches and partner with sales leadership to understand market needs and encourage continued enablement of market-facing stakeholders
Maintain competitive information and market intelligence in an easily accessible format for sales and for application to product strategy
Use understanding of the competition and ecosystem, coupled with an understanding of the Healthgrades solutions, to provide client engagement and presales support
Establish a quarterly marketing calendar and partner with analytics teams to measure results and demonstrate impact.
The Product Marketing Manager may be assigned different areas of focus but will be expected to serve as a subject matter expert regarding the Healthgrades marketplace solution set.
What you will bring:
Bachelor’s Degree focused in Marketing, Business or equivalent experience
2 years product marketing experience required
3 years in healthcare industry/setting preferred
Experience/understanding of product management
Ability to develop feature value and business value focused messaging for products
Willingness to roll up sleeves and do the work, while wearing multiple hats
Ability to set a course that is both creative and aligned with strategic priorities
Strong people and collaboration skills to interact with staff, colleagues and cross-functional teams, and third parties. Experience working with both sales professionals and creative teams preferred.
Excellent communication and time management skills
Demonstrated poise and professionalism in a market-facing role
Why Healthgrades?
At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.
Purpose-Driven Business – we help people make more confident healthcare decisions
Changing the Game – dynamic, employee-focused culture with career advancement opportunities
Community Builders – partners of local charity organizations, matching gifts program, Go-Green efforts, and wellness initiatives
Compensation & Benefits
Salary: $88,000 - $105,000 annually*
Bonus: up to 5% annually
401(k) plan options
Medical, dental, and vision insurance, with HSA contributions for qualifying plans
Company-funded basic Life, AD&D, and disability coverage
Family planning resources
Subsidized wellness benefits
PTO plus paid holiday and volunteer time
Tuition reimbursement and learning & development programs
*Actual base pay will be determined based on qualifications and experience

Company info

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