Public Relations And Communications Specialist - Tax

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Public Relations and Communications Specialist – Tax
The candidate will leads and initiates tax practice communication strategy. Identifies issues of interest to clients and prospective clients and marshals firm and practice resources to execute communications campaigns that align with the practice’s business development goals and brand strategy, including coordinating publication and distribution of practice group content through client alerts, blogs, podcasts and other social media channels in coordination with the Firm’s Marketing team. Will be the “Master of Tax Content” finding opportunities to reuse, save and collate marketing messages, tax issues and experience to support profile raising activities (PR, social media, alerts, directory submissions) and client development efforts (pitches, proposals and other business development efforts) alike. Drives key components (press releases, story development/pitching, message creation, etc.) of local and national media relations efforts for the Firm’s tax practice; conducts media training sessions on as-needed basis. Creates and maintains a steady stream of tax content to meet existing deadlines for various owned and earned media channels. Identifies new mediums and opportunities for publishing newly generated content streams. Meets with tax leadership, individual attorneys and practice groups on a regular basis to generate content and campaign-creation ideas and encourages effective social media practices (LinkedIn). Develops strong relationships with key media outlets/contacts. Identifies, maintains and tracks key awards and ranking opportunities and ensures timely completion of submission materials. Assists with business development communications, including the preparation of client proposals, RFP responses, brochures and other client facing collateral materials. Identifies and supports speaking and authorship opportunities with professional and trade organizations. Reports regularly on practice communication campaign efforts and results, both qualitatively and quantitatively. Evaluates viability of communication campaigns and platforms in an effort to right-size portfolio of channels and campaign efforts to maximize return on attorney time, investment and cost. Assists as needed with other tax department and firm wide events and projects.

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