Social Media Marketing Lead

Profile

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Role Summary:
This Social Media Marketing Lead is responsible for leading the publishing and measurement of **MEMBERS ONLY**SIGN UP NOW***.’s organic social media content. This position collaborates on content planning/calendar management and leads posting of final creative assets across Facebook, Instagram, Twitter, Pinterest, YouTube and other emerging social platforms. This includes supporting **MEMBERS ONLY**SIGN UP NOW***. strategic initiatives in driving conversation and engagement, and execution of larger organic social activations. This role is responsible for organic social measurement, including quantitative and qualitative analysis pulled through native platform analytics as well as 3rd party tools. The ideal candidate will thrive in a fast-paced and collaborative environment, have a deep understanding of the social media landscape, pop culture and a genuine interest in technology and consumer electronics.

At **MEMBERS ONLY**SIGN UP NOW***. we create work environments where every employee feels like they truly belong and contribute to our shared purpose. We are one of the best companies for our customers and employees because we fully embrace people from all backgrounds and identities. Our customer base is diverse, and we are committed to ensuring that our workforce is reflective of the communities we serve.

At **MEMBERS ONLY**SIGN UP NOW***., we are obsessed with building long term relationships with our customers. Every team member should feel empowered to deliver a world-class and unique experience based on what each customer needs.

Key Responsibilities:
1. Content Planning and Execution Lead organic social publishing across social platforms including uploading of final assets
Provide input and help manage social planning calendar
Lead execution of sharing content across social platforms
2. Measurement and Analytics Responsible for analysis of organic posts/campaigns, including engagement rates, impressions, sentiment and any other KPIs and comparing results across content pillars, platforms and messaging type to gain insights and provide context to the results
Communicate results and recommendations to key business partners, tailoring the insights for the specific audience
Compile comprehensive monthly and quarterly organic content reports and present findings to key cross functional teams to drive optimizations
Utilize social listening insights to make informed business recommendations regarding content opportunities
3. Industry and Platform Expertise Stay current on changes within the social media landscape, trends and new platform opportunities
Partner with social platforms on organic social specifications and develop materials for new units
Experience:
2 years of progressive Marketing experience in social media

Company info

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