Sr. Associate Brand Manager

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Job Details:

As a key member of the Brand Marketing team at Tyson Foods, you will have the opportunity to build the future of brands such as Jimmy Dean, Tyson, Hillshire Farm, Aidells, and Ball Park. Our portfolio of iconic and emerging brands provides an opportunity to have a diverse set of career experiences while being uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest growing portfolio of protein-centric brands, we offer greater transparency into everything we do.

Summary:

The Associate Brand Manager (ABM) is a key contributor to the overall brand team, responsible for leading cross functional teams in planning, execution and analysis of various business initiatives. The ABM role is a general management role with P&L responsibility and includes development of strategic business and marketing plans to achieve corporate and brand volume, profit and share objectives.

Other responsibilities include:


Develop business objectives and marketing plans for assigned brand/categories, reflecting overall corporate goals

Seamlessly execute marketing plans to deliver against brand, financial and share objectives

Monitor performance measurements to ensure brand is tracking against goals - recommends and implements corrective actions

Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results

Lead development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives.

Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans

Lead development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance

Partner with short term and long term innovation, channels and customer business teams to develop and execute innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance

Work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans.

Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against JBP objectives

Manage monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy

Manage brand budget including MAP spending for assigned product responsibility


REQUIREMENTS:


An MBA or equivalent education/experience is required

Requires 3 years of relevant marketing experience with demonstrated P&L ownership; CPG industry experience is preferred

Demonstrated strong analytical and strategic thinking skills are required; strong communication and presentation skills are required; strong collaborator with a demonstrated ability to lead cross functional teams; proven ability to effectively manage multiple projects in a dynamic environment is required

Experience with Nielsen and/or IRI is preferred

6-10 trips per year


Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

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